Ayush Minister Sarbananda Sonowal said the new visa category will boost health tourism by appealing to people seeking such treatments.
To obtain an Ayush visa (US$80 for up to 6 months, US$120 for 12 months), applicants must provide supporting medical documentation from an accredited Ayush institution where they will receive treatment, and a prescription or medical history document from an accredited hospital. Must be submitted. their home country.
Ayush visas are also available for people who accompany or assist patients.
All the states of India vie for a piece of the Ayush tourism pie, and are known for their rich culture, pleasant climate, pristine beaches, quiet remote areas, lush hill stations, and sumptuous food. The state of Kerala in southern India is attracting attention.
The state of Kerala, in India’s southwestern tip, has identified wellness tourism as a “very promising area” for tourism development, said PB Noo, director of the state’s tourism department.
“Ayurveda has a lot to do with this plan,” he says.
Does your ear hurt?Eating raw garlic and pouring oil on it – Ayurvedic therapy
Does your ear hurt?Eating raw garlic and pouring oil on it – Ayurvedic therapy
Ayurveda, which means “knowledge of life” in Sanskrit, is said to have originated in India over 3,000 years ago. It is centered on the concept of universal interconnectedness between the composition of the body (Prakriti) and vitality (dosha).
Ayurveda combines lifestyle changes and natural remedies to balance the three. dosha – vata, pittaand Kapha – Make sure your mind, body, and spirit are in harmony. There are preventive and therapeutic aspects.
Treatment usually includes dietary changes, massage therapy, meditation, and herbal medicine. Herbs, plants, oils, and common spices are used to manage symptoms, treat imbalances, and increase resistance.
Although the effectiveness of Ayurveda is not widely accepted, the people of Kerala have been convinced of its benefits for centuries.
“Every small town or village has an Ayurvedic pharmacy,” Nu says. “Most Ayurveda practitioners here come from families where knowledge has been passed down from father to son.
“The state’s location is also helped by the presence of tropical forests rich in herbs and medicinal plants for making extracts and elixirs prescribed in Ayurveda.”
There are at least 120 private facilities in Kerala offering traditional treatments and therapies, including holiday resorts and Ayurvedic centers. There are also over 100 government-run hospitals where Ayurveda is practiced, around 800 Ayurvedic medicine pharmacies, and over 800 Ayurvedic medicine factories.
According to Market Research Future, the global Ayurveda market is expected to grow from USD 9.2 billion in 2023 to USD 26.16 billion in 2032. According to the report, consumer demand is driven by “knowledge of the advantages and awareness of the disadvantages of allopathy.” [the treatment of disease by conventional means], accessibility, and increased disposable income. ”
“[Kerala] I used to walk around a lot [1.2 million] The number of international tourists is high annually and almost 30% of them come for medical tourism,” says Sajkumar S, Managing Director, Dasri Ayurveda Hospital, Kerala.
“Though the pandemic has significantly reduced footfall, business is picking up and the Ayush visa will help the industry grow.”
K. Biju, secretary, Kerala Tourism, said this type of medical tourism will be an added advantage for the destination. “Ayurveda is not a quick fix. Most treatments take between 14 and 41 days and require repeated visits.” For this reason, Kerala has become a long-distance destination in many ways. Masu.
Repeat visits are especially beneficial for patients receiving treatments such as: panchakarmais a comprehensive treatment that removes toxins from the body.
I am planning to go to Kerala. [ …] will benefit greatly from the promotion of wellness tourism.Many large-scale wellness resorts are scheduled to appear.
Commenting on the monsoon season, MG Menon, Director, Nirayoram Resort & Ayurveda Center said, “The monsoon season is a great time for the monsoon season. [April to September] It is the best time for Ayurvedic treatment.
“At that time, the outside temperature and body temperature are almost the same. This means the body can absorb and benefit from the oils and decoctions applied during the treatment,” says Menon.
The Kerala Tourism Development Corporation is selling several ‘monsoon packages’ from the 5th to the 8th at prime locations.
The five-day Global Ayurveda Festival will be held in Thiruvananthapuram, the capital of Kerala, from December 1st. The event is expected to attract 7,500 participants from 75 countries, showcasing Ayurveda’s potential to address modern health challenges and providing global networking for practitioners and health professionals.・Build a platform. Person concerned.
“Kerala is [ …] will benefit greatly from the promotion of wellness tourism. A number of large-scale wellness resorts are emerging that combine the benefits of modern medicine with traditional and indigenous healing systems,” says Nu.
Another attraction is that “many Ayurvedic spas and modern medical institutions are located in panoramic locations, including pristine beaches, cool, green highland towns, and remote locations,” said the tourism director. says.
