Vitamin Market
Market Overview:
The Vitamins market size is valued at USD 7.12 billion in 2024 and is expected to reach USD 10.84 billion by 2031, growing at a compound annual growth rate (CAGR) of 6.2% from 2024 to 2031.
Market Trends:
Increasing health consciousness among consumers, especially millennials and Gen Z, about the importance of supplementing their diet with vitamins is fueling the growth of the vitamin market. According to a study published by Prevention in 2018, over 70% of US consumers incorporate vitamins and supplements in their daily diet to meet their nutritional requirements. Wide availability and easy access to vitamins through hypermarkets, pharmacies, and online retail channels is another factor driving the market growth. Moreover, product innovation in the form of gummy, chewable, and liquid vitamins that appeal to the younger generation is positively impacting the vitamin market.
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1 Key Driver: Growing health-conscious population seeking nutritional supplements
Growing health consciousness among people across the globe is one of the major drivers of the vitamin market. Busy lifestyles and stressful jobs prevent people from maintaining a balanced and nutritious diet. Hence, there is an increasing reliance on supplements to meet daily nutritional requirements. Vitamin supplements are widely relied upon by health enthusiasts and athletes to boost their overall health and immunity. The Covid-19 pandemic has brought even more attention to building immunity through vitamins and minerals. During this period, there has been a significant surge in the demand for immunity-boosting Vitamin C and Vitamin D supplements. Many developed countries have an aging population that is prone to nutritional deficiencies. This has further stimulated the growth of the vitamin market.
Four Big Opportunities: Personalized Nutrition Drives Customized Vitamin Solutions
The expanding path to personalized nutrition indicates a huge opportunity for customized vitamin formulations that cater to specific health conditions and individual needs. Advances in fields such as nutritional genomics have enabled understanding of how genetics impact nutrient requirements. Technological interventions such as genetic testing provide insight into an individual’s nutritional response and susceptibility to deficiencies. This has paved the way for customized supplements that address unique metabolic characteristics. Custom blends of vitamins, minerals, herbs, and other bioactives are becoming more prevalent. Digital health solutions that integrate lifestyle and genomic data also enable the development of more accurate personalized vitamin regimens. Offering personalized solutions allows manufacturers to tap into niche market segments and command premium prices. This emerging field of precision nutrition provides fertile ground for innovation in the vitamin space.
Five major trends: Shift in focus to delivery systems for increased bioavailability
A major market trend gaining momentum is the increasing focus on new delivery systems and formulations to improve vitamin bioavailability. Common issues such as poor solubility, degradation in the gastrointestinal tract, and first-pass metabolism impede the absorption of certain vitamins. This necessitates the development of advanced carrier systems such as nanoparticles, liposomes, and micronutrient technologies. Encapsulation protects the active ingredients and facilitates controlled release. Delivery of fat-soluble vitamins through emulsion systems also enhances biological efficacy. Swallowable emulsions and chewable tablets to meet changing consumer preferences are new delivery formats. Researchers are also working on nutrient-carrier complexes, microencapsulation, and targeted delivery to tissues. Such innovations that maximize nutritional potential through superior delivery have great potential to reshape the vitamin market.
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Top companies profiled in the report:
★ Adise France SAS
★Archer Daniels Midland Co.
★ BASF SE
★ CSPC Pharmaceuticals Group Limited
★ Lonza Group Co., Ltd.
★ North China Pharmaceutical Co., Ltd.
★ Pharmavite LLC
★ Zhejiang Hangzhou Xinfu Pharmaceutical Co., Ltd.
★ Vitablend Nederland BV
★ Furbest Brand
Market segmentation:
By product type:
★ By source: plants, animals, others
★ By product type: Vitamin A, Vitamin B, Vitamin C, Vitamin D, Vitamin E, Vitamin K
★ By end use industry: Food & beverage, personal care, animal feed, pharmaceuticals, others
* By distribution channel: hypermarkets, supermarkets, mass retailers, specialty stores, etc.
The major regions/countries are categorized as follows:
» North America (USA, Canada, Mexico)
» Europe (Germany, UK, France, Italy, Russia, Spain, Rest of Europe)
» Asia Pacific (China, India, Japan, Singapore, Australia, New Zealand, Rest of Asia Pacific)
» South America (Brazil, Argentina, rest of South Africa)
» Middle East and Africa (Turkey, Saudi Arabia, Iran, UAE, Africa, Rest of Middle East and Africa)
The report provides insights into the following aspects:
Chapter 1 Research Scope
Chapter 2: Overview
Chapter 3: Vitamins Market Competitive Landscape Analysis by Players
Chapter 4. Vitamins Market Size Assessment by Type and Application
Chapter 5 Global and regional analysis
Chapter 6: Company Profile, Recent Developments, and Investments
Chapter 7 Analysis of Market Opportunities, Challenges, Risks and Impact Factors
Chapter 8: Value Chain and Sales Channel Assessment Including Breakthrough Product Developments
Chapter 9. Research findings and conclusions
Chapter 10: Methodology/Research Approach
The report also provides in-depth coverage of the competitive landscape, key players, trade patterns, industry value chain, recent news, policies and regulations. If you have any questions or require customization options, please feel free to contact us.
In summary, whether you are engaged in manufacturing, distribution or investing in the Vitamins sector, this report will provide you with valuable insights into market segments, drivers, challenges, investment prospects, regional trends, key players, growth strategies, prevailing trends, and obstacles impacting the expansion of the industry.
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Author Profile:
Priya Pandey is a dynamic and passionate editor with over 3 years of experience in content editing and proofreading. With a bachelor’s degree in Biotechnology, Priya has a knack for crafting engaging content. Her diverse background includes editing documents across various industries including Food & Beverage, Information & Technology, Healthcare, and Chemicals & Materials. Priya’s attention to detail and constant pursuit of excellence make her an invaluable addition to the world of content creation and refinement.
(LinkedIn https://www.linkedin.com/in/priya-pandey-8417a8173/)
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