If you spend a lot of time online, you’ve probably seen ads for the latest trending product: full-body deodorant. From Lume to Dove, the deluge of full-body antiperspirants is available year-round, but especially in the run-up to summer. So, do these products eliminate the need to shower? Absolutely not, but they can help if you sweat a lot. “Full-body deodorants are products that you can apply all over your body, especially in areas where you have sebum glands to control sweat and odor,” says aesthetician Meka Mathis.
As summer temperatures rise, people are turning to full-body deodorants to stay fresh and odor-free all day. Traditional deodorants have only been advertised for underarm use. However, growing awareness of full-body hygiene has triggered a shift towards products designed for people with hyperhidrosis. According to Fortune Business Insight, the global deodorant market is valued at $25.61 billion in 2023 and is projected to grow from $26.96 billion in 2024 to $42.18 billion by 2032.
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You may have seen countless videos on TikTok and Instagram of people openly sharing their experiences, but your first step should always be to consult a professional. According to dermatologist Susan Massik, the use of various ingredients in products that are meant to simply mask odor, rather than eliminate it, can easily irritate the skin. This trend in full-body deodorants is driven by the desire to control sweat and odor, especially during summer activities. Full-body deodorants can be applied to the back, chest, legs, and even intimate areas, and are touted as gentle yet effective.
Still, it’s important to note that full-body deodorants can’t be used on all body parts, including the inside of the genitals. Keep in mind that this product is intended for external use only. According to Mathis, more people are picking up full-body deodorants and putting them in their carts due to increased bodily secretions throughout the summer and warmer temperatures. If you’re looking to try out the full-body deodorant trend, these products are now available in a variety of forms. Brands are also getting in on the personalized skincare trend, offering products that cater to different skin types and take sensitivities into consideration.
Thanks to social media, people have become more health conscious and focused on hygiene habits. As a result, full body deodorants have become the latest trend and are no longer just a passing fad but a permanent addition to the personal care market. Want to try these new deodorants to see if they’re worth incorporating into your routine? Check out our recommendations to add to your cart.
01
Dove coconut and vanilla whole body deodorant stick
Available at target.com
02
Native Coconut & Vanilla All-Over Body Deodorant
Available at nativecos.com
03
Secret whole body deodorant
Available at secret.com
04
Arm & Hammer Invisible Body Powder Spray
Available at walmart.com
05
Lume whole body deodorant
Available at lumedeodrant.com
About the author: Victoria Kenyatta As the lead writer for Essence GU, she covers all things pop culture, politics, entertainment, business, etc. During her time at GU, she has gained a loyal readership and specializes in the Zillennial perspective.
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