Ultrasound products and e-commerce channel are driving growth, forecasting the market to reach US$ 762.4 million by 2030

US Aromatherapy Diffuser Market

Dublin, Jan. 24, 2024 (GLOBE NEWSWIRE) — The “U.S. Aromatherapy Diffuser Market Size, Share, Trends Analysis Report by Application (Spa & Relaxation, Residential), Product (Ultrasonic, Nebulizer, Evaporative), Distribution Channel (Retailer, E-commerce), Segment Forecast, 2024-2030” report has been published. ResearchAndMarkets.com Recruitment.

The aromatherapy diffuser market in the U.S. is expected to reach USD 762.4 million by 2030, registering a CAGR of 8.7% from 2024 to 2030. The rise in the number of offices and hotels in the country has significantly increased the demand for aromatherapy diffusers. The increase in the adoption of the product in spas symbolizes a broader move to enhance the overall wellness experience of customers. Designed to diffuse essential oils into the air, these devices have become an essential part of spa environments as they offer a range of benefits beyond just scent. These factors are expected to drive the market growth during the forecast period. Additionally, the trend of using aromatherapy as an alternative medicine is on the rise among the millennial generation in the country.

These changes in healing therapy trends have led major companies to take on new initiatives and develop new products. According to the U.S. Census Bureau, the population of millennials in the United States will be 72.2 million in 2022, surpassing the population of baby boomers in the same year. As millennials value natural healing over artificial medicines, the growing population is expected to increase demand for products. In the United States, such products often incorporate energy-saving features to minimize their impact on the environment. For example, diffusers that consume less power and have an automatic shut-off feature contribute to energy conservation. Some companies are offering essential oils in refillable or recyclable packaging to promote a circular economy and reduce waste generation.

This approach resonates with environmentally conscious consumers who consider the entire life cycle of a product before purchasing it, from production to disposal. Large retail chains and department stores such as Forest Essential and Target distribute the product nationwide, allowing consumers to experience the product first-hand before purchasing. Collaborations with health-conscious establishments, spas, and holistic wellness centers are also common distribution strategies used by industry players. These channels cater to the needs of consumers who seek aromatherapy as part of a broader wellness approach. Hence, a significant increase in the number of retail chains and department stores is expected to increase the demand for the product.

Highlights of the US Aromatherapy Diffuser Market Report

• The ultrasonic products segment dominated the market, accounting for 66.7% share in 2023, owing to product characteristics such as the use of electronic frequencies to generate vibrations in water, which transmits essential oils to the floating surface.

• The hypermarket/supermarket segment accounted for the largest revenue share of 43.0% in 2023 as it offers a wider range of products and lower prices than other retail formats.

• The e-commerce segment is expected to register the highest CAGR of 9.7% from 2024 to 2030, owing to increased advertising and marketing by major companies facilitating sales of products through online shopping.

• The spa & relaxation segment is expected to dominate the market with a share of 52.5% in 2023, and register the fastest CAGR of 9.0% from 2024 to 2030. In the spa industry, these products are used to create a relaxing environment for clients. Aromatherapy diffusers add luxury and enhance the spa experience. With the help of therapeutic essential oils, these diffusers can make the ambiance truly soothing.

• In August 2023, Escents launched a new line of natural fragrance diffusers and reed essential oils aiming to enhance the body aromatherapy experience. The innovative reed diffusers introduced by Escents offer customers a unique approach to aromatherapy.

• These diffusers incorporate a micro mini straw that acts as a natural wick, efficiently drawing the liquid upwards and diffusing it into the surrounding air. This design is especially suited to small and confined spaces, providing a unique and effective way to experience the benefits of aromatherapy.

Key attributes:

Key topics:

Chapter 1. Methodology and Scope

Chapter 2 Overview
2.1. Market Snapshot
2.2. Product and Application Snapshot
2.3. Distribution Channel Segment Snapshot
2.4. Competitive Landscape Snapshot

Chapter 3. U.S. Aromatherapy Diffuser Market Variables, Trends and Scope
3.1. Market System Outlook
3.2. Mapping Concentrations and Growth Prospects
3.3. Industry Value Chain Analysis
3.4. Regulatory Framework
3.5. Technology Framework
3.6. Market Trends
3.7. Industry Analysis Tools
3.8. Economic megatrend analysis
3.9. Aromatherapy Diffuser Price Trend Analysis by Product (2023)
3.10. Distribution Channel Analysis
3.11. Vendor Matrix

Chapter 4. U.S. Aromatherapy Diffuser Market: Product Forecast and Trend Analysis
4.1. Distribution channel trend analysis and market share, 2023 and 2030
4.2. U.S. Aromatherapy Diffusers Market Estimates and Forecast, by Product, 2018-2030 (Thousand Units) (USD Million)
Ultrasound
4.4. Nebulizer
Evaporation
Heat

Chapter 5. U.S. Aromatherapy Diffuser Market: Distribution Channel Estimation and Trend Analysis
5.1. Distribution Channel Trends Analysis and Market Share, 2023 and 2030
5.1.1. U.S. Aromatherapy Diffusers Market Estimates and Forecast by Distribution Channel, 2018-2030 (Thousand Units) (USD Million)
5.2. Retailers
5.3. Hypermarkets/Supermarkets
5.4. Electronic Commerce
5.5. Other

6. U.S. Aromatherapy Diffuser Market: Application Forecast and Trend Analysis
6.1. Application Trend Analysis and Market Share, 2023 and 2030
6.1.1. U.S. Aromatherapy Diffusers Market Estimates and Forecast, by Application, 2018-2030 (Thousand Units) (USD Million)
6.2. Housing
6.3. Commercial
6.4. Spa & Relaxation

7. U.S. AROMATHERAPY DIFFUSER MARKET-COMPETITIVE ENVIRONMENT
7.1. Recent developments and impact analysis by major market participants
7.2. Company/Competitor Classification
7.3. Participant Profile
7.4. Financial Performance
7.5. Product Benchmarking
7.6. Company Market Positioning
7.7. Company Heatmap Analysis
7.8. Competitive Dashboard Analysis
7.9. Strategy Mapping
7.10. Company Profile

• Young Living Essential Oils, LC.

• DoTERRA

• Ryohin Keikaku Co., Ltd. (MUJI)

• Green Air

• Essent

• Organic Aroma

• Puzhen

• area

• Pilgrim

• Eden’s Garden

• Now Foods

• Rocky Mountain Oils LLC

• Helias LLC

• Stadler

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