Dublin, July 11, 2024 (GLOBE NEWSWIRE) — The “US Pediatric Supplements Market – Focused Insights 2024-2029” report has ResearchAndMarkets.com Recruitment.
The US pediatric supplements market is expected to grow at a CAGR of 7.52% from 2023 to 2029. Key questions answered in this research report include:
- How large is the pediatric supplement market in the U.S.?
- What are the trends in the pediatric supplement market in the United States?
- What is the growth rate of the pediatric supplements market in the United States?
- Who are the key companies in the US Pediatric Dietary Supplements market?
Vendors in the United States are increasingly shifting their focus to innovative and unique marketing strategies to stand out in a competitive market. This trend reflects changing consumer preferences, technological advancements, and a changing business environment. The inclusion of innovative and attractive product formats, such as cartoon gummies and other fun-shaped supplements, has led to a large attraction of children to supplements. These products not only cater to children’s preferences, but also make taking supplements a more fun and engaging experience. Vendors such as Sundowns, Garden of Life, SmartyPants, Dr. Moritz, Infusions International, NextDia, Nature’s Bounty, Lil Critters, NutraPath, Viteey, Nutradora, and Nature’s Craft have introduced kid-friendly gummies to attract children.
Marketers are primarily focusing on social media platforms, which have become powerful tools to reach and engage with consumers. Vendors are leveraging platforms such as Instagram, TikTok, and YouTube to creatively showcase their products and connect with their target audience on a more personal level. Influencer marketing is also gaining momentum, with brands collaborating with social media influencers and content creators to promote their products to a wider audience. Kids are naturally attracted to bright colors, so incorporating vibrant tones into your packaging design can instantly grab their attention. Incorporating playful characters such as cartoon animals, superheroes, or friendly monsters can add fun and playfulness to your packaging. Hence, vendors are placing more emphasis on attractive packaging for their supplements.
Increasing Acceptance of Probiotic Supplements
The U.S. pediatric supplement market has experienced significant growth, and a large part of this growth is due to the increasing popularity of probiotic supplements. Probiotics are becoming increasingly popular among parents seeking treatments that support their children’s digestive health and overall wellness. Probiotic supplements for children are marketed to support digestive health, strengthen the immune system, and promote overall health. These recognized health benefits have contributed to probiotics becoming increasingly popular among parents and healthcare professionals.
The US pediatric probiotic supplement market offers a variety of products tailored to children’s needs, including liquid drops, chewable tablets, and flavored powders. Product diversity has made it easier for parents to find probiotic supplements that are attractive and convenient for their children to take. In April 2022, microbiome science company Seed introduced PDS-08 Pediatric Daily Synbiotic, its first pediatric invention for children and adolescents (ages 3-17), which contains nine probiotic strains and a fiber-based prebiotic. Manufacturers are investing in research and development to create innovative probiotic products specifically tailored for children. For example, in October 2021, popular family vitamin and supplement brand SmartyPants introduced Baby Probiotic for infants aged 0-24 months. This liquid formula is intended to help with the health of babies’ digestive and immune systems.
Increased incidence of side effects and addiction
Side effects associated with dietary supplements can range from mild to severe and may include allergic reactions, gastrointestinal upset, interactions with medications, and overdose symptoms. Certain ingredients found in supplements, such as herbs, botanicals, and high doses of vitamins and minerals, may pose a higher risk of side effects, especially in children. Additionally, cases of supplement poisoning have also been reported. According to the 2021 National Poison Control Call Statistics, dietary supplements/herbs/homeopathics were among the most common substances associated with pediatric exposure, resulting in 61,827 poisonings.
Additionally, in 2021, pediatric melatonin ingestion accounted for 4.9% of all pediatric ingestions recorded at poison control centers, up 0.6% from 2012. Although the FDA regulates pediatric supplements, they are not subject to the same rigorous pre-market testing and approval process as pharmaceutical drugs. This may result in ineffective, mislabeled, or potentially harmful products being available. All these factors pose challenges to the growth of the pediatric supplement market.
Age Insights
The US pediatric supplements market is segmented by age into 12-18 and 0-11 years. The 12-18 year old segment will dominate the market with a share of over 58% in 2023. Adolescents ages 12-18 experience rapid physical growth and hormonal changes and need adequate nutrition to accommodate these changes. However, their eating habits may not always provide enough essential nutrients. Adolescents often consume diets that contain highly processed foods, sugar, and unhealthy fats while lacking in fruits, vegetables, and whole grains. This can lead to nutritional imbalances and deficiencies, increasing the need for supplements to fill dietary gaps, leading to the growth of the segment.
Insights by dosage form
The US pediatric supplements market is segmented by dosage form into gummies, liquids, chewable tablets, and others. The gummy segment will exhibit the highest growth, registering a CAGR of over 8% during the forecast period. The popularity of gummies, especially in pediatric supplements, is steadily increasing due to their ease of consumption and kid-friendly appeal. Gummies are particularly well-suited for children who struggle with traditional supplement forms, as they are a chewable format that eliminates the hassle of swallowing tablets or capsules. Their convenient nature in terms of consumption, coupled with no need for water, makes gummies an ideal choice for on-the-go use, catering to the busy lifestyles of both kids and parents.
Product Insights
The vitamin and mineral products segment will account for the majority of the US pediatric supplements market share in 2023. Vitamins and minerals support children’s growth, development, and overall health. Pediatric supplements often contain a range of nutrients to ensure children have adequate intake, especially if dietary intake is inadequate or they have specific nutritional needs. Multivitamins and minerals help prevent deficiencies in key nutrients important to children’s health, contributing to the growth of the segment.
Application Insights
The general health application segment is the fastest growing CAGR in the US pediatric supplements market, showing significant growth. Pediatric supplements significantly promote children’s general health, address specific symptoms such as cold and flu, and support immune health. Parents prefer giving supplements to their children to boost their general health, fueling the growth of the segment. Supplements used for general health contain ingredients such as vitamin D, calcium, iron, and omega-3 fatty acids (e.g. DHA) to support bone health, cognitive development, and immune function.
Insights by Distribution Channel
Based on the type of distribution channel, the U.S. pediatric supplements market is segmented into pharmacies, hypermarkets, web-based retailers, direct-to-consumer (DTC), and others. Hypermarkets, hypermarkets, and web-based retailers account for the largest market share. The growth of this segment is primarily due to its wide reach, convenient locations, and diverse product offerings, which play a key role in the U.S. pediatric supplements market. These retail channels cater to a wide range of consumers and provide easy access to pediatric supplements along with other health and wellness products.
Competitive Environment
The US pediatric supplements market report contains exclusive data on 36 vendors. The US pediatric supplements market is competitive and has many players. Key Players of the Market The number of small and niche players in this market has increased significantly. Niche players often focus on a specific type of product. Companies in this market are continuously innovating to develop newer and better products, including dosage forms, ingredients, and flavors. The market is highly price competitive due to the increasing competition among companies. Companies have to face pressure on profit margins, which leads to lower prices for consumers. Brand recognition is a key factor in this market. Consumer preference for popular brands is high in this market. Therefore, companies are investing more in advertising and marketing to increase brand awareness.
Vendor List
- Key Vendors
- Abbott
- Amway
- Haleon
- Bayer AG
- Reckitt Benckiser Group
- Nestle
- Sanofi-Aventis Healthcare
- Unilever
- THG PLC
- H&H Group
- Other Notable Vendors
- Advacare Pharma
- American Medicine and Science
- Archer Daniels Midland
- Biogran
- Bobby Baby Co., Ltd.
- Church & Dwight Co.
- dsm-Firmenich
- Ddrops
- Dr. Moritz
- DuPont de Nemours
- Biocodex Inc.
- Garden of Life
- Gran Via
- Hero Nutritionals
- Mary Ruth Organics
- Nature’s Way
- Nature’s Craft
- Neutradora
- Neutracel
- Otsuka Pharmaceutical
- Procter & Gamble
- Renzo’s Vitamins
- Synutra Inc.
- The Clorox Company
- Vity
- Zarby’s Naturals
Segmentation and Prediction
- Year
- Dosage form
- Gummy
- liquid
- Chewable tablets
- others
- product
- Vitamins and Minerals
- Probiotics
- others
- application
- General Health, Cold & Flu, Immune Health
- Sleep, Mental, and Cognitive Health
- Gut Health
- others
- Distribution Channel
- pharmacy
- Large supermarket
- Web-Based Retailers
- Direct to Consumer (DTC)
- others
Major features
| Report Attributes | detail |
| number of pages | 88 |
| Forecast Period | 2023-2029 |
| Estimated market value in 2023 (USD) | $898.7 million |
| Market value forecast to 2029 (USD) | $1,388,360,000 |
| Compound Annual Growth Rate | 7.5% |
| Target area | America |
For more information on this report, please visit: https://www.researchandmarkets.com/r/yvm89n
About ResearchAndMarkets.com
ResearchAndMarkets.com is a leading global source of international market research reports and market data providing the latest information on international markets, regional markets, key industries, top companies, new products and latest trends.
-
US Pediatric Supplement Market
