Ayurveda Experience (TAE), a direct-to-consumer skin care and nutrition brand, is part of a series led by Jungle Ventures, a Singapore-based VC firm focused on early growth stage companies in India and Southeast Asia. Raised $27 million in C round.
SIDBI Ventures, Anicut Capital, and Sharp Ventures (Mariwala Family Office) also participated in this funding round, bringing the company’s total raised to over $41 million.
Ayurveda Experience plans to use the new funding to further deepen its brand presence, strengthen customer engagement, invest in product research and development, and expand new distribution channels, the company said in a press release. stated in a release.
Founded in 2010 by Rishabh Chopra, Ayurveda Experience offers Ayurveda-inspired skin care and wellness products, food, beverages, and supplements.
The company owns four beauty and health products – iYURA, Ajara, A Modernica Naturalist and Ayuttva – which it manufactures, sells and distributes on its platform. We also offer a wide range of Ayurvedic consulting, content, webinars, and courses.
Ayurveda Experience currently sells products in 20 countries, including India, and more than 97% of its customers purchase products directly from its app and website. The company claims to be the largest D2C Ayurvedic content and products company in North America, Europe, Canada, Australia and India.
Ayurveda Experience operating revenue for the fiscal year ending March 2023 84% increase From Rs 141 crore to Rs 259 crore in FY22, according to the startup’s data intelligence platform. The Credible. Increased scale and curbs on spending have reduced losses by 30% from Rs 2,400 crore in FY22 to Rs 1,700 crore in FY23, potentially leading to break-even or profitability in FY24.
As of the Series B round, Fireside Ventures was the largest external stakeholder in Ayurveda Experiences with 17.81%, followed by Kalpavriksh Trust and Anicut Capital. Chopra, the company’s founder, owned more than 30% of the stock.check The Credible For more information.
