LOS ANGELES, April 9, 2024 (GLOBE NEWSWIRE) — Digestive health is the fastest growing vitamin and mineral supplement (VMS) category as consumer demand for gut health support increases like never before. It’s a growing field**. SmartyPants Vitamin today announced its latest digestive health products for kids ages 4 and up – something completely new Kids Fiber & Vegetables A gummy supplement* specially formulated to support regular digestion.
The science-backed, expert-crafted formula includes a thoughtful organic green vegetable blend of kale, spinach, and broccoli. It also contains 3g of the plant-based prebiotic dietary fiber inulin, as opposed to the synthetic fibers used in our flagship Kids Fiber gummies.†
“A little-known fact is that children in the United States only consume 50% of their daily fiber intake.”1This can affect your immune system and digestive health, including constipation, bloating, and gastrointestinal discomfort. This is in part due to the fact that nearly half do not eat vegetables every day,” said Dr. Nicole Abena, pediatric nutrition expert and member of the SmartyPants Vitamin Scientific Advisory Board. “SmartyPants is committed to closing the fiber gap for kids by introducing Kids Fiber & Veggies, which contain the same amount of fiber in one serving as 3 cups of kale***. ”
Like all SmartyPants products, Kids Fiber & Veggies are certified clean by the Clean Label Project®. It has been third-party tested for over 200 contaminants and chemicals, as well as his 9 major allergens in the US, gluten-free, gelatin-free, and vegan. What’s more, the delicious mixed berry flavor and pleasant texture make it a hit with kids.
“At SmartyPants, we are always on the lookout for the next innovation, and with the digestive health category becoming increasingly important to consumers, there has never been a better time to launch Kids Fiber & Veggies. ,” said Jeff Wong, chief revenue officer of SmartyPants Vitamins. . “As a father of two, I know how difficult it is to get kids to eat even a bite of broccoli, but it’s important that we work to fill the fiber gap in our kids’ diets. .”
SmartyPants Kids Fiber & Veggies are offered as an addition to the brand’s complete children’s portfolio, which includes SmartyPants Kids Multi & Omegas (contains 45% more nutrients than the leading children’s multi gummy) Clean Label Project® Purity Contains a range of award-winning supplements.††). Additionally, all of the vitamins in SmartyPants are made with bioavailable nutrients, so they are easily absorbed by your body.
SmartyPants Kids Fiber & Veg is currently available. Amazon Manufacturer’s suggested retail price is $17.99.
* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
**Source: IRI, period ending December 21, 2023
*** Based on USDA Food Data Central.Not a substitute for a healthy, balanced diet rich in whole fruits and vegetables
† Based on $ Sales, IRI InfoScan, and MULO from Leading Kids Fiber Gummies, June 2022 to June 2023
†† $ Based on Sales, IRI InfoScan, and MULO, May 2022 to May 2023
1 What We Eat in America, NHANES 2017-March 2020 Pre-pandemic, individuals aged 2 years and older (excluding breastfeeding). Available: www.ars.usda.gov/nea/bhnrc/fsrg
About smart pants vitamins
Founded in 2011, SmartyPants Vitamins provides the highest quality vitamins and supplements that every parent can use to support the healthy development of their family. Prioritizing premium, science-backed formulas, SmartyPants supplements feature bioavailable forms of nutrients to address nutritional deficiencies and provide comprehensive, delicious solutions for everyday health. . Unlike other brands, all SmartyPants supplements are third-party lab tested for purity, potency, and safety. Since its inception, SmartyPants has made life-changing nutritional donations for women and children in the U.S. and around the world through the brand’s partnership with Vitamin Angels. SmartyPants Vitamins are available on Amazon, as well as at Costco, Walmart, Target, and local stores nationwide. If you would like to learn more please visit: smartpantsvitamin.com or check out @smartypants On Instagram.
Media Contact
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Email: smartipants@praytellagency.com
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