The following article was originally published in May 2023. We are now sharing it for your viewing, but please be aware that the information below may be out of date.
Faced with the choice between suffering the effects of aging or ageing with confidence and grace, women have limited options at this stage, when the signs of aging begin to become more noticeable. Effective solutions usually fall into two categories: semi-invasive treatments such as hyaluronic acid injections, or a series of expensive and advanced cosmetic treatments, or fully invasive surgical procedures such as a facelift.
For those who are hesitant to undergo invasive procedures or are concerned that unwanted results will be difficult to correct, storied Japanese brand Shiseido presents an innovative breakthrough.
The solution proposed by Shiseido represents a scientific breakthrough and futuristic innovation, the result of 30 years of expertise and three years of dedicated research. By intelligently intervening in the skin’s natural mechanisms, advanced technology inspired by cosmetic procedures allows users to take control of aging.
Shiseido presents this innovation in two bottles of a serum duo that promises to restore volume and vitality to the skin: SKIN FILLER – BIO-PERFORMANCE SERUMS duo promises to give you an instant filler effect at home, with visible results within a day.
Subversion of molecular principles
Non-invasive cosmetic solutions have offered the solution of using low molecular weight hyaluronic acid fragments to enhance penetration, but this approach fails to maintain the moisturizing and volumizing properties of the original polymeric hyaluronic acid.
Shiseido researchers aimed to maximize the moisturizing and volumizing effects of high molecular weight hyaluronic acid while increasing its permeability. Their goal was to design a technology that would control the size of hyaluronic acid without changing its original molecular structure. This is a breakthrough technology that disrupts the fundamental molecular principles and revolutionizes volumizing and anti-aging cosmetics.
The ambitious goal of injecting hyaluronic acid fragments that maintain their integrity and effectively penetrate the skin led to the birth of MOLECUSHIFT technology.
Shiseido’s research utilized electrostatic forces to control the size of hyaluronic acid in harmony with the laws of ionic charge. These fundamental laws of physics dictate that opposite charges attract and like charges repel.
Hyaluronic acid is no exception and is governed by these forces of attraction and repulsion. Molecules of hyaluronic acid have many negative charges that repel each other, which is the reason for the natural swelling structure of hyaluronic acid. These free negative charges attract and bind to large amounts of positively charged water molecules, resulting in a large increase in volume. Regardless of the size of the molecule, the shape of the molecule is determined by the electrostatic forces of attraction and repulsion between ionic charges.
WHAT IS MOLECUSHIFT TECHNOLOGY?
The innovative solution lies in the tuning of electrostatic forces. This is the concept behind MolecuShift technology: controlling the size of hyaluronic acid while preserving its molecular structure. This represents a dream come true in cosmetics.
This innovation is based on a two-step strategy: compressing hyaluronic acid to penetrate the skin while maintaining its molecular structure, and then expanding it within the skin to instantly add volume from within.
MOLECUSHIFT Technology Unveils Hyaluronic Acid’s Powerful Volumizing Properties in Anti-Aging Products. With 3 patents filed, this revolutionary technology finally unlocks the full potential of skin-deep Hyaluronic Acid in anti-aging cosmetics.
This technology works like a cosmetic procedure, filling the skin with hyaluronic acid to give it high moisture and volume, making skin look instantly more youthful.
To bring the benefits of MolecuShift technology to skin, Shiseido has introduced two complementary serums that deliver fast-acting volumizing effects: BioPerformance Filler Skin Serum works in synergy to maximize the moisturizing and volumizing effects of hyaluronic acid deep within the skin.
Working in Synergy: Blue and White – Night and Day
Night Infiltrate Serum – Contains compressed polymeric hyaluronic acid and compressive agents that are gradually absorbed into the skin throughout the night.
The Day Full Expansion Serum – Contains an expander that re-expands the compressed hyaluronic acid that has penetrated the skin, allowing the hyaluronic acid to quickly return to its original size and volume.
The result is a lift from within, giving your skin an instantly younger looking appearance. The results are visible and measurable after just one use.
Shiseido Skin Filler – Bio Performance Serum was developed for women who are concerned with the signs of aging on their facial skin and who are looking for advanced, high performance skin care products that can instantly give their skin a youthful appearance.
For women who are attracted by the amazing immediate results of beauty treatments but are hesitant to book an appointment, Shiseido has developed sustainable premium packaging: Shiseido’s BioPerformance Filler Skin Serum has been designed with a refillable pump system to reduce plastic waste that is harmful to the planet.
Price of Serum Duo: NIS 1,200. Available at Super-Pharm, Hamashbir Lazarchan, Be.
