For many people, dark circles under the eyes are one of the first visible signs of aging.
Ulta shoppers have been raving about the beauty product, which helps brighten problem areas.
This makeup item is designed to provide flawless coverage for the under eye area.
You can purchase the travel size version of IT Cosmetics Bye Bye Under-Eye Concealer for $14.
The manufacturer says the product is waterproof and designed to last up to 24 hours.
She added that the concealer can also be used as a liquid foundation.
Ulta shoppers shared their thoughts about the item in the comments section.
“This is now my holy grail product, the unicorn I’ve been looking for,” wrote one impressed buyer.
The researchers added that a small amount of product “provides excellent coverage.”
“Everyone is right that a little goes a long way. I think one regular tube will last me well over a year so the price is definitely worth it,” they said.
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Another Ulta customer called the product “the best concealer ever.”
“This concealer covers my under-eye circles better than any other concealer I’ve ever bought!” she commented.
“Well worth the money!!!!! If you don’t have this you’re really missing out!”
“I keep buying this product over and over again,” one regular customer said.
“I use it as an all-over face foundation. It works great and a little on each cheek gives full coverage.”
They called the product “smooth” and described it as “blends well” into the skin.
Application Tips
One reviewer shared the extra step they always take when applying the product.
“I have dry skin under my eyes and this is my second time getting them changed,” they explained.
“It’s thick. [so] You will need to warm the product between your fingers before applying it under your eyes.
“It’s also really important to use a moisturizer under your eye area. I recommend buying the travel size as the tube lasts a long time.”
Other shoppers echoed the suggestion to warm the product before use.
“You only need a tiny bit, say the size of a pinhead, on each eye to get coverage, and you also need to warm it up between your fingers before applying,” another person said.
IT Cosmetics also recommends warming the product between your fingers before application.
