Amazon Prime Day is just around the corner, which means that as a longtime beauty editor, I’m on the hunt for deep discounts on high-quality skin care products—especially great deals on beauty essentials I already love. First up: anti-aging wrinkle creams. Sure, in the world of skin care, “wrinkle cream” is a bit of an outdated term (some would argue “anti-aging” is too). But I’m talking serums, exfoliants, and of course creams that contain ingredients like retinol and vitamin C. These ingredients are clinically proven to reduce the appearance of fine (and not-so-fine!) lines.
I myself am a recent (or rather recent) convert to anti-aging creams. I have been a skin care skeptic for most of my life. In fact, I used to wash my face with bar soap until I was 45. I didn’t moisturize because I thought lotions and toners were nonsense. But in my late 40s, my skin started to age and seriously As I got older, I began searching for ways to fade wrinkles, fade dark spots, and make my complexion look generally brighter and plumper, and I began to notice that consistent use of certain products in specific formulas could actually improve some of the signs that I’m not 25 anymore.
These items are some of my favorites, and the best part is that because it’s Prime Day, you can get them for way cheaper than usual — some even at the lowest prices I’ve seen all year.
FYI, Amazon’s sales don’t officially start until July 16th, but there are already plenty of early Prime Day deals happening across home, tech, health, and more that we’re already shopping.
Early Prime Day sales bring great deals on anti-wrinkle creams and serums
Peter Thomas Roth
There’s a reason why I named this Peter Thomas Roth formula the best retinol serum of the year. With a 1.5% retinal concentration, Really It’s effective at reducing wrinkles and fine lines, but not so strong that your face starts peeling within a week of use. Plus, it contains microencapsulated retinol that lasts for eight hours and tends to be less irritating. It’s also packed with brighteners like Vitamin C and soothing emollients like Vitamin E and squalane to hydrate the face and reduce redness.
The texture of this product is especially striking – it’s silky smooth as opposed to sticky or tacky. I used this product for 3 months last year and noticed an almost immediate tightening effect on my skin. After a few weeks, I noticed a brighter skin tone and a reduction in the lines on my forehead.
It’s hard to pick a retinol serum that works “best” for all skin types, but with high-quality ingredients and a thoughtful formula, this product is the closest thing to a skincare star that’ll suit most people — and it’s currently priced at the lowest I’ve seen in 2024.
$55 on Amazon
Amazon
If you’re new to retinol or have dry skin, CeraVe products are a great place to start. At just 0.3%, they’re gentler and less drying than more concentrated products.
It’s also packed with skin-soothing ingredients like niacinamide and hydrating hyaluronic acid, and best of all, it’s currently 50% off, making it affordable enough for you to try it without feeling guilty about spending a fortune on skincare.
$11 on Amazon
Amazon
Speaking of retinol, there’s a reason Sarah Jessica Parker’s favorite brand is drugstore skincare legend: it’s proven to work. In clinical studies, 97% of people who tried RoC’s Retinol Correction Night Serum reported smoother skin after just one night. Users also reported a 63% increase in skin moisture after one week and visibly firmer skin after one month.
RoC’s Retinol Serum is also dermatologist recommended and tested, and with over 13,000 five-star reviews, it’s one of the highest-rated skin care products on Amazon.
$28 on Amazon
CosRx
It’s not a wrinkle cream In itself, This popular snail slime from CosRx is perfect for evening out skin tone and making your face look softer and brighter overall, and it’s also won multiple awards, garnered nearly 70,000 five-star reviews on Amazon, and impressed just about every beauty editor I know.
After my first use (you can find my full review here), my face felt noticeably more hydrated, and other users have bragged about how it soothes, hydrates, repairs, and improves skin tone — all of which help to minimize the appearance of fine lines and wrinkles.
$12 on Amazon
L’Oreal Paris
When 86-year-old beauty Jane Fonda endorses a product, I pay attention. The actress recently revealed that she uses the serum on her face every night after washing. “It’s loaded with antioxidants and has great ingredients to hydrate the skin.”
The luxurious formula is paraben- and mineral oil-free, dermatologist-tested, and suitable for all skin types — plus, it’s currently 50% off.
$22 on Amazon
Amazon
We know that retinol is definitely effective at reducing wrinkles, but this Swedish brand’s dark spot fix does double duty: It’s a skin-brightening treatment that contains Retinol 8, a stabilized vitamin A complex that’s said to be eight times more effective than traditional retinol but half as harsh. While we don’t have any data to back up the company’s claims, we can speak from experience: the formula is creamy, gentle on skin, and helped fade stubborn brown spots on my cheeks that had been plaguing me for years in just three weeks.
It won’t be as effective as a visit to the dermatologist, but if you’re struggling with mild hyperpigmentation, this is a win for at-home skincare — especially at this price (50% off).
$48 on Amazon
Amazon
If you’re looking for a budget retinol eye cream that will help with crow’s feet and dark circles under your eyes, this cream is for you. This lotion helps reduce the appearance of wrinkles and puffiness while also being gentle on sensitive skin.
Finally, this eye cream is one of the most highly rated, with over 19,000 5-star reviews on Amazon. It’s also dermatologist recommended. It’s currently discounted by over 30%, making it the perfect time to try out this effective cream.
$20 on Amazon
Group
I’m really sorry to recommend a $100 product made by Gwyneth Paltrow, but this thing works: It’s formulated with glycolic acid to exfoliate and slough off dead skin cells, leaving skin looking glowing, refreshed, and reducing the appearance of fine lines.
It has the most amazing texture in the world. It really has a delicious silky pudding texture that you just want to eat it as is. It’s pricey but worth the splurge. A little goes a long way. I’ve had this container for 6 months now.
$106 on Amazon
If you have an Amazon Prime membership, shipping is free, of course. If you’re not yet a member, don’t worry. You can sign up for a free 30-day trial here. (And by the way, even if you don’t have Prime, shipping is free on orders over $25.)
Prime Day Shopping Guide: Check out all of our Prime Day coverage. Shop Prime Day deals on Yahoo Life. Follow Engadget for the best Prime Day tech deals. Hear from the experts at Autoblog about the best Amazon Prime Day deals for your car, garage, and home, and find shoppable Prime Day sales on AOL, handpicked just for you.
The above review reflects the most current version at the time of publication.