The beauty brand has partnered with Drew Barrymore, along with creators, dermatologists, and self-esteem experts, to help parents and caregivers talk about anti-aging with young girls.
Englewood Cliffs, New Jersey, March 4, 2024 /PRNewswire/ — Young girls are being exposed to more adult-oriented skin care content than ever before, creating social pressure to adopt unnecessary anti-aging skin care before adulthood.
Anti-aging skin care trends can foster early appearance insecurities in young girls, which can negatively impact their self-esteem now and in the future. Almost one in two young girls (ages 10-17) will become more concerned about their appearance as they get older, and one in three young girls will change their appearance as they get older. It is expected that she will undergo cosmetic surgery and plastic surgery.
Dove joins TikTok’s powerful voices, including mothers, actresses, and talk show hosts, including academic experts, dermatologists, creators, and body confidence advocates. Drew Barrymorethrough creative content that features decorated faces depicting #TheFaceofTen and what should be covered with glitter, stickers, face paint, etc. rather than retinol or other anti-aging skin care ingredients or products. The aim is to raise awareness of this issue.
“As a mother of two young girls, I’ve started thinking about young girls’ skin care differently.” Barrymore says. “I’ve spent almost all my life in the makeup chair. When I was a little girl, I loved playing with glitter and stickers and expressing myself, and I used makeup to express myself. But now we’re here.” “This is a huge skincare movement for all ages, and some of the products that are trending also happen to be anti-aging.” Not only is it damaging to young skin, but I feel that the message should always be age-appropriate and should be age-appropriate.”In partnership with Dove, girls I am so proud to be able to help you increase your awareness and self-esteem!”
Young girls are excited about the anti-aging skincare trends and long-lasting routines they see on their feeds, but without guidance on what’s age-appropriate for young skin, they’re likely to misuse anti-aging products even before adulthood. may continue to do so. At Dove, we believe that a 10-year-old’s face should be a canvas for lighthearted fun, not anti-aging products.
“If young girls feel pressured to use skin care products containing highly active anti-aging ingredients, it can harm their body confidence and self-esteem in the long run, not to mention their skin health. Today, girls are exposed to adult skin care, from online content and pressure to look a certain way from an early age, without understanding the possible effects on their physical and mental health. , are even adding products designed for adults to their wish lists and skincare, contributing to a toxic culture of unrealistic beauty standards and pressure.” the professor explains Philippa Diedrichsa leading expert on body image.
We will work with Dr. Dove to further support and encourage parents to have these important conversations with their children. Philippa Diedrichs Body image expert certified dermatologist Dr. Marisa Garshick Created: “Anti-aging talk for Generation A” Free resources on the Dove TikTok page offer guidance on how to talk to young people about anti-aging pressures and beauty concerns.
“When did 10-year-olds start worrying about wrinkles and aging? It’s time to highlight the absurdity and speak out to protect self-esteem.” Firdaus El Honsari, Global Vice President of Dove, said: “At Dove, we believe beauty should be a source of happiness, not insecurity. For 20 years, we’ve taken action to build confidence and self-esteem in millions of girls. Now our girls are anti-aging even before they’re even old.” They’re starting to grow up and need us more than ever. ”
“The Gen A Anti-Aging Talk” is pinned to Dove’s TikTok channel for all parents and caregivers. Check here.
Let’s celebrate our kids’ 10th birthday together and let them enjoy life without the pressures of adult beauty. Only together can we protect young girls’ self-esteem from adult beauty insecurities.Let’s change the beauty.
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pigeon research
Online survey conducted in November by Edelman DXI (Data x Intelligence), a global, interdisciplinary research, analytics, and data consulting firm. December 2023. This 25 minute study he conducted in 20 countries. Argentina, Australia, Belgium, Brazil, Canada, China, France, Germany, India, Indonesia, Italy,Saudi Arabia, Mexico, Netherlands, Philippines, South Africa, SwedenTurkiye; united states of americaand England.
Researchers analyzed over 33,000 responses from 19,306 respondents (14,673 women and 3,776 men*) between the ages of 18 and 64 and 14,292 respondents (9,475 women and 4,753 men*) between the ages of 10 and 17. I talked to someone.
Fifteen experts, ranging from academic experts to body image consultants and activists in the field, were consulted on the research questions and findings, ensuring that the research addressed various subgroups (e.g., large-bodied people, people with disabilities, health conditions, LGBTQ+ people, and people of color.
All interviews were conducted in local languages and dialects, only questions were asked that were appropriate for each market, and the methodology was consistent with the level of national online penetration required to avoid sampling bias.
*Note: Respondents of other gender identities and non-binary were also surveyed but not reported due to limited sample size.
About Dove
Dove was founded in the United States in 1957 with a patented beauty bar that blends a mild cleanser with a quarter moisturizing cream. Dove’s heritage is based on hydration, and it’s proof, not promise, that has allowed Dove to grow from a beauty bar to one of the world’s most beloved beauty brands. Women have always been our inspiration and since our founding, we have been committed to providing excellent care to all women and championing true beauty in our advertising. Dove believes that beauty belongs to everyone. Its beauty should be a source of happiness, not anxiety. Dove’s mission is to inspire women around the world to develop a positive relationship with their appearance and realize their own beauty potential.
For over 65 years, Dove has been committed to expanding the narrow definition of beauty in our work. With the Dove Real Beauty Pledge, Dove pledges to:
- We portray women with honesty, diversity, and respect. We feature women of all ages, sizes, ethnicities, and hair colors, types, and styles.
- We portray real women as they are, with zero digital distortion and all images approved by the women featured.
- Through the Dove Self-Esteem Project, the world’s largest provider of self-esteem education, we help young people build confidence and self-esteem in their bodies.
About the Dove Self-Esteem Project
As the world’s leading provider of self-esteem education for girls, Dove continues to support girls in all situations where self-esteem is at stake, helping the next generation grow up enjoying their appearance and positive relationships. We will continue to support you. Since 2004, Dove has reached over 100 million young people in over 150 countries around the world through the Dove Self Esteem Project. 250M By 2030, fewer young people will die.
About Unilever North America
Unilever is one of the world’s leading suppliers of beauty and health, personal care, home care, nutrition and ice cream products, sold in more than 190 countries and used by 3.4 billion people every day. The number of employees of the company was 127,000 people, and the turnover in 2023 was 59.6 billion euros.
Our main brands North America Dove, Hellmann’s, Vaseline, Degree, Ax, TRESemmé, Knorr, Magnum, Ben & Jerry’s, Nutrafol, Liquid IV, Paula’s Choice, Dermalogica, and more.
For more information about Unilever US and its brands, please visit www.unileverusa.com.
For more information about Unilever Canada and its brands, please visit www.unilever.ca.
Source: Dove
