D2C startup The Ayurveda Experience raises $27 million in funding led by Jungle Ventures

Direct-to-consumer (D2C) brand Ayurveda Experience (TAE) on March 8 raised a Series C round led by Singapore-based venture capital firm Jungle Ventures, at a time when growth and late-stage funding are difficult. announced that it had raised $27 million. There are very few deals in the Indian startup ecosystem.

The e-commerce company said in a statement that it is working to increase its brand presence and awareness in existing markets, strengthen customer engagement on the platform, invest in product research and development, and expand new distribution channels. He said he plans to use the new funding. .

Founded in 2010 by Rishabh Chopra, TAE operates in the cross-border direct-to-consumer space of fast-moving consumer goods (FMCG), beauty and personal care industries. The company manufactures, sells and distributes his four beauty and health products – iYURA, Ajara, A Modernica Naturalist and Ayuttva – on its platform, as well as a wide range of services such as consulting, content, webinars and Ayurvedic courses. owns. .

“…significant investment will be made in innovative content and technology to strengthen user engagement across our platforms and drive innovation across our supply chain. We are focused on optimizing our business fundamentals and building a robust and sustainable business. We would like to thank all our new and existing partners for supporting us on our journey.” said Chopra, who is also CEO of Experience.

The company is headquartered in Gurugram, India, and has a team of over 220 members spread across the globe. With operations in North America, Europe, Canada, Australia and India, we have more than 1.38 million customers.

TAE also said it actively sells its products in 20 countries, including India, and that over 97% of its customers purchase products directly from its app or website.

The new investment, led by Jungle and with participation from SIDBI Ventures, Anicut Capital and Sharp Ventures (Mariwala Family Office), brings the company’s total funding to more than $41 million, according to a statement. Fireside Ventures and Riverwalk Holdings are also backing the company.