Global D2C Ayurveda brand The Ayurveda Experience (TAE) has raised $27 million in a funding round led by Singapore-based venture capital firm Jungle Ventures.
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Investors including SIDBI Ventures, Anicut Capital, and Sharp Ventures (part of the Mariwala Family Office, which runs consumer goods giant Marico) also participated in the round.
The new investment brings the total amount raised by the company to more than $41 million. The previous round had backing from investors including Fireside Ventures and Riverwalk Holdings.
Founded in 2010 by Rishabh Chopra, TAE is the largest direct-to-consumer Ayurvedic content and products company in North America, Europe, Canada, Australia, and India. The company owns his four beauty and health product lines – iYURA, Ajara, A Modernica Naturalis and Ayuttva, which it manufactures, sells and distributes on its own platform, as well as consulting and content on Ayurveda. We offer a wide range of services including , webinars and courses.
The company sells its products in 20 countries, including India, and claimed that over 97% of its customers purchase Ayurveda Experience products directly from its app or website.
“We are honored to have partners such as Jungle Ventures, SIDBI Ventures, Anicut Capital, and Mariwala Family investing in this round. We are also grateful for the support and confidence of both new and existing shareholders. These funds will be used to further strengthen the Group’s R&D, supply chain and manufacturing strengths, explore and expand new distribution channels, strengthen user engagement across its platforms and Significant investment will be made in innovative content and technology to drive innovation across the supply chain. We focus on optimizing the fundamentals,” said Rishabh Chopra, Founder and CEO of Ayurveda Experience.
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