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Home » Bold crimson hues take center stage at Kama Ayurveda’s luxurious new London location
Ayurveda

Bold crimson hues take center stage at Kama Ayurveda’s luxurious new London location

theholisticadminBy theholisticadminMarch 6, 2024No Comments3 Mins Read
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Everything Marie-Anne Audejean touches turns to gold. Rather, they change to bright blues, soft shades of peach, and shades of scarlet, coming to life as elaborate patterns and murals. Her Midas touch is that of glamorous, colorful Makimalism, and bold red takes center stage in her vision for Kama Her Ayurveda’s new London flagship store. The Ayurvedic beauty brand has opened its first standalone UK store in Notting Hill, as well as an exclusive kiosk at Harrods in London.

Images may include architecture, building, furniture, indoors, living room, interior design, sofa, home decor

This multi-storey store offers an immersive retail experience on the ground floor and features two treatment rooms on the basement level.

kama ayurveda

Image may contain room, interior design, book, publication, shelf, furniture, accessory, bag, handbag, box and plant.

kama ayurveda

The 750 sq ft retail store, located in the bustling Westbourne Grove, celebrates the brand’s South Indian heritage. The ground floor invites customers to explore Kama Ayurveda’s product range, while the basement level reveals a tranquil retreat. Here, two treatment rooms offer rejuvenating Ayurvedic therapies. Vivek Sahni, founder and chairman of the brand, said, “Our goal was to create a holistic experience, combining the joys of product shopping and traditional Ayurvedic treatments.” I’ll tell you.

The store is an impressive reflection of Udejans’ vision. The brightly colored sanctuary is layered with Kerala ornaments in the shapes of palm trees and majestic elephants, created by the designer’s long-time collaborator, Jaipur-based artist Vikas Soni. Masu. A quick look at Audeyans’ work reveals that her craft-centered maximalism comes naturally to her. AD100 Her designer’s masterpiece is Jaipur’s most iconic restaurant, Bar Her Palladio. Her visual aesthetic and ethos are still relevant ten years later. Her creative endeavors are few and far between, but when she does take on a project, be it a glittering one, be it a boutique hotel in Jaipur or a luxurious nautical townhouse in Doha, the results are nothing short of spectacular. There’s no way to say it.

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Kama Ayurveda

Marie-Anne Audejans, an expert at incorporating cultural context into design, says: “Kama Ayurveda is an Indian brand with a great heritage. I love incorporating tradition into my work, so this was my starting point. I use natural materials like rattan and limestone, and the power of Ayurveda. Bright reds were used boldly to emphasize strength. Foliage and murals depicting the Kerala landscape are incorporated along with a lighting installation by Clove Studio, evoking the spirit of Kerala’s palm trees. .”

Founded in 2002 to bring traditional Ayurvedic principles and formulas to the modern world of beauty and wellness, Kama Ayurveda is a true pioneer in an industry that was then rife with fluff and misinformation. was. Its forward-thinking approach and foresight into global trends is still reaffirmed by the enthusiastic response to its London store, 22 years later. Mr. Sahni reflects on the importance of this store: “Opening in London is a huge milestone.



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