Aromatherapy market size expected to grow by $2.73 billion between 2024 and 2028, with increasing use of aromatherapy at home driving market growth, Technavio

new york, June 25, 2024 /PRNewswire/ — The global aromatherapy market size is 2 dollarsAccording to Technavio, the aromatherapy market size is projected to reach $730 million from 2024 to 2028. The market is estimated to grow at a CAGR of 10.87% during the forecast period. The growing use of aromatherapy at home is driving market growth, and the demand for aromatherapy products is on the rise. However, side effects associated with aromatherapy pose a challenge. Key market players include Air Aroma Internatinal, Biolandes SAS, doTERRA International LLC, Edens Garden, Falcon, Frontier Co op, G. Baldwin and Co., Hubmar International, Isagenix Worldwide Inc., JE INTERNATIONAL SARL, Mountain Rose Herbs, North American Herb and Spice, NOW Health Group Inc., Nu Skin Enterprises Inc., Plant Therapy, Rocky Mountain Oils LLC, SpaRoom, Stadler Form Aktiengesellschaft, Starwest Botanicals.com Inc., Young Living Essential Oils LC and others.

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Key Market Trends Driving Growth

The global aromatherapy market is witnessing growth due to the increasing use of essential oils in cosmetics. This is primarily driven by consumers’ preference for natural ingredients, driven by the popularity of aromatherapy and massage as pain relievers. Moreover, the rise in skin diseases has driven the demand for aromatherapy products that nourish and reduce inflammation. A wide range of aromatherapy-based products, including bath salts, hand creams, massage oils, and body care products, are available from various brands. For instance, OM SHE Aromatherapy offers natural lipsticks made from aromatic oils, flowers, and plant extracts. These product innovations are expected to continue to drive market expansion during the forecast period.

The aromatherapy market has seen significant growth, driven by consumer demand for natural health and wellness solutions. Direct-to-consumer brands are leading this trend, offering a wide range of aromatherapy products, including essential oils, diffusers, and carriers. Through the use of these products, consumers seek stress relief, improved sleep, and overall health. Retailers and e-commerce platforms are also segmenting the market based on aromatherapy type, such as floral, herbal, and fruity. With increasing awareness and acceptance of aromatherapy as a complementary therapy, the market is expected to continue to grow. Producers are focusing on sustainability and ethical sourcing to meet consumer expectations.

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Market Challenges

• The aromatherapy market faces challenges due to potential side effects from improper use of essential oils. Allergic reactions, irritation, and toxicity are of concern especially to pregnant women and those with allergies or lung diseases. Excessive intake of cineole oil can lead to toxic reactions. Essential oils such as angelica root, bergamot, cumin, lemon, and orange can cause sunburn. Toxic oils such as camphor, wintergreen, sage, thyme, and eucalyptus can harm the kidneys, liver, or nervous system. These risks can hinder the growth of the consumables segment in the global aromatherapy market.
• The aromatherapy market faces several challenges in the production and use of essential oils. A major challenge is the high cost of production due to the complex extraction process. Another challenge is the inconsistent quality of essential oils, which can affect therapeutic efficacy. In addition, the regulatory environment for aromatherapy products varies widely from country to country, making it difficult for companies to understand and comply with the various regulations. Furthermore, the increasing demand for natural and organic products is putting pressure on producers to ensure sustainable and ethical sourcing practices. Finally, the market is highly competitive, with many players vying for market share, making it essential for companies to differentiate through product innovation and effective marketing strategies.

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Segment Overview

This Aromatherapy Market report covers market segmentation extensively.

1. product

• 1.1 Consumables
• 1.2 Equipment

• 2.1 Topical application
• 2.2 Airborne diffusion
• 2.3 Direct inhalation

• 3.1 North America
• 3.2 Europe
• 3.3 Asia-Pacific
• 3.4 south america
• 3.5 middle east and Africa

1.1 Consumables – The global aromatherapy market for consumer goods, including essential oils and blends, is experiencing significant growth due to the growing consumer preference for organic beauty and personal care products. Companies are expanding their product offerings with essential oil blends to meet the demand for new aromas. US-based leading company Young Living Essentials offers blends such as Myrtle and Gentle Baby for skin strengthening and pregnancy massage. Strong research and development is essential to provide pure organic essential oils, as seen with French manufacturer Biolandes. The US, with its high demand for aromatherapy, is the largest market, followed by APAC, MEA, and south america Demand is increasing. With the rise of the internet, online sales are also on the rise.

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Research Analysis

The aromatherapy market includes a wide range of natural products derived from essential oils used to treat various ailments. The market caters to diverse demographics, including women and millennials, who seek holistic health solutions for stress relief and relaxation therapy. Essential oils are used as therapeutic therapy for skin conditions such as acne scars and burn scars, as well as to manage digestive issues, cardiovascular diseases, and respiratory problems. Carrier oils and essential oil blends are an integral part of aromatherapy, allowing for various diffusion methods such as topical application, direct inhalation, airborne diffusion, ultrasonic diffusers, nebulizing diffusers, evaporative oil diffusers, heat diffusers, and nebulizing diffusers. The relaxation segment accounts for a large portion of the aromatherapy market, owing to the growing awareness and demand for alternative therapies.

Market Research Overview

The aromatherapy market includes a variety of essential oils and aromatic compounds extracted from plants. These natural substances are used to enhance wellness and promote relaxation. The therapeutic properties of aromatherapy include stress relief, improved mood, and improved quality of sleep. Essential oils are often used in aromatherapy through methods such as diffusion, topical application, and inhalation. Popular essential oils include lavender, peppermint, and tea tree oil. The global aromatherapy market is experiencing significant growth due to increasing consumer awareness of natural health and wellness solutions. Consumers are seeking alternative therapies to address stress, anxiety, and other health concerns. As more people discover the benefits of aromatherapy, the market is expected to continue to expand.

table of contents:

1. Executive Summary
2. Market situation
3. Market size assessment
4. Past market size
Five Forces Analysis
6. Market Segmentation

• product
• how to use
• Topical application
• Airborne diffusion
• Direct inhalation
• Geography
• North America
• Europe
• Asia Pacific
• south america
• Middle East and Africa

7 Customer Environment
8. Geographical Landscape
9 Drivers, Challenges and Trends
10. Company Status
11 Company Analysis
12 Appendix

About Technavio

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Source Technavio