MUMBAI: Upakarma Ayurveda, a Mankind group company, has launched an advertising campaign. Focusing on the company’s flagship product, Pure Shilajit Resin, the initiative aims to deepen its connection with Indian audiences through a partnership with India’s global star, The Great Kali. We will talk about the threat of fake technology and the concept of countering fakes.
“We are excited to launch this latest advertising campaign that embodies the innovation and authenticity that Upakarma Ayurveda stands for.” said Vishal Kaushik, MD and co-founder of Upakarma Ayurveda. Reflecting on his participation, Great Kali said: “It is a great honor to collaborate with Upakarma Ayurveda on this campaign. This initiative is more than just a product promotion. It represents a commitment to authenticity and originality. It highlights the Upakarma Ayurvedic approach to sexuality and I wholeheartedly support this principle.”
Kaushik Added, “By partnering with The Great Cali, we are able to tell a story that not only resonates with our core principles of strength, purity and authentic health solutions, but also tackles the critical issue of counterfeit products. We needed to get creative people and in terms of strength and credibility, there is no one like the Great Kali who made India so proud to the world. The engagement highlights the strength and authenticity of Shilajit Resin in Upakarma Ayurveda and encourages individuals to make decisions that lead to real and meaningful benefits.”
Choosing Great Kali as the face of the brand underscores Upakarma Ayurveda’s unwavering commitment to authenticity and excellence. With her exceptional ability and dedication, Kali embodies the essence of Upakarma’s flagship product and is the ideal expression of the brand’s values.
“As we have expanded to become a pan-India omnichannel brand, and given the love and popularity we have gained in recent years, it was a perfect fit to showcase the strength and quality of Great Kali, the pride of India.” I thought it was.” Said parag kaushik Co-founder and Director of Upakarma Ayurveda.
