Since the end of February, Bella Hadid has been hinting at a new venture with Ôrəbella.
The only clue in her first Instagram post was that the brand would “reveal your alchemy,” and internet sleuths took months to guess what that meant. spent. Maybe a skincare line like Hailey Bieber’s Lorde? A collection of chic jewelry that Hadid herself would wear, or a collection of cool-girl clothes like her sister Gigi’s guest-in-residence?
The time has finally come for the long-awaited announcement…and we got our hands on a product that was still top secret.
Meet Obera by Bella Hadid
Ôrəbella, which will be officially launched on May 2nd, is a series of fragrances that are completely different from other fragrances on the market.
The brand’s three genderless scents (BLOOMING FIRE, WINDOW2SOUL, and SALTED MUSE) are created using aromatherapy designed to enhance mood and personal aura. Unlike most fragrances on the market that use alcohol as a base, ‘Ôrəbella chooses essential oils blended into skin-friendly oils that won’t irritate sensitive skin.
Each perfume is created using an oil blend made from featured ingredients such as snow mushroom, camellia, almond, olive, jojoba, and shea oils to infuse your skin with fragrance. and Stay hydrated with every spritz. To get the most out of Bi-Phase Formula, it must be shaken before application.
Available in two different sizes, the 50 mL bottle costs $72 and the 100 mL version costs $100. The brand also offers a golden perfume stand ($35) that perfectly matches its new signature fragrance. These fragrances will be available for purchase on the ‘Ôrəbella website on May 2nd and at Ulta on May 10th.
honest reviews of perfumes
Ahead of the launch of Ôrəbella, I got my hands on the brand’s first three scents. As someone who previously worked for one of the biggest fragrance houses in the industry, I can attest to this. very Critic.
Here’s our honest, unfiltered review before you add it to your cart.
First impression is everything
When I first opened each scent, I immediately fell in love with the amazing raw shape of the glass bottle, natural and faceted like real crystal. The branding is minimal, which I tend to appreciate, but I liked the engraving of the “bkh” initials and “222” angel number hidden inside each cap.
blooming fire
Said to transport the senses to a tropical oasis, BLOOMING FIRE performs a balanced dance between Tahitian monoi flowers, woody patchouli, spiced cardamom, and vibrant bergamot notes. .
The heart of this perfume is the tropical monoi flower, which smells beachy and buttery, like a decadent tanning lotion. The long-lasting notes of patchouli and spicy cardamom are unmistakably earthy and nature-based, while a brighter note – exotic bergamot – adds a sun-drenched heat to a scent that feels infinitely sensual and bold.
In other words? BLOOMING FIRE might be my signature scent for the coming months of summer.
window 2 seoul
The most floral of the three perfumes to date, WINDOW2SOUL is a sheer rose with plenty of mint and lemon, timeless and elegant jasmine petals, and a bouquet of earthy geraniums. The scent of tonka bean adheres to your skin.
WINDOW2SOUL has a transparent floral scent, and at the first whiff, the freshness of lemon stands out. It has a vanilla scent in it, but it’s subtle and doesn’t feel overly gourmand. Slightly reminiscent of sweet lemon squares in the best way.
Personally, I found this fragrance to be a bit too light and soft for my taste, but those who prefer ultra-sheer floral scents that are just barely there will be fans.
salted muse
Defined as a “woody marine” perfume, Salted Muse is scented with whimsical sea salt, lively pink peppercorn, warm amber, woodsy olive tree accord, and aromatic, dreamy lavender. It’s overflowing.
In my opinion, all of ‘Ôrəbella’s scents are gender-fluid, but Salted Muse is the most traditionally male-leaning, mainly due to its marine vibe and woody notes. Personally, I can see myself sharing this perfume with my husband, especially during the hot summer and early fall months.
final verdict
In short, “Ôrəbella” is a beautiful brand that somehow feels distinctly “Bella” because it is intertwined with her spiritual essence.
The skin-nourishing formula has a creamy, serum-like consistency, so we recommend spraying it directly onto your skin to reap all the benefits (but avoid unnecessary stains from oils). (To prevent this, avoid adding fragrance to your clothes.)
Overall, I’ve been wearing BLOOMING FIRE ever since I got it, and the ‘Ôrəbella overall really surprised me in the best way. Her scent resembles one of hers in a small town pharmacy, filled with unique scents filled with essential oils that are heady and worth the price. However, she manages to create scents that are infinitely chic, grown-up, artistic, and sophisticated. She is equally inspired by the earth. Obsessed.
