Zydus Wellness has expanded its Complan brand offering with the launch of the trial launch of its immunity boosting drink ‘Complan Immuno-Gro’ in Tamil Nadu.
According to the company, Complan Immuno Gro is scientifically designed to give children strong immunity while supporting their growth and memory, and is formulated with a blend of more than 20 Ayurvedic herbs, including amla, ashwagandha and brahmi. Zydus also cited research findings that suggest a weak immune system can lead to growth and developmental delays, among other illnesses, adding that Complan Immuno Gro has special efficacy in strengthening children’s immune systems against common illnesses.
The energy drinks segment in Tamil Nadu is a Rs 9,400 crore market, with seasonal changes often affecting children’s immunity, increasing consumer appetite for natural immunity boosting products, the company said.
Recognizing this market opportunity and the need for high-quality immune boosters, Zydus Wellness has expanded into the Ayurvedic space under Complan, and this pilot is one of several new products the company has planned for the coming months.
Commenting on the launch, Tarun Arora, CEO, Zydus Wellness said, “There has been a major shift in consumer mindset as natural and herbal products have become the go-to solution for most modern day problems and immunity concerns. Our new product, Complan Immuno-Gro, is based on Ayurvedic innovations that are scientifically designed to cater to the immunity needs of growing children. Through this pilot launch, we also aim to gain market share and expand our foothold in the white powder segment. Moreover, Sneha’s association with the brand will help reaffirm our values as an embodiment of trust, care and happiness among mothers.”
To further expand the launch and increase brand awareness, Complan Immuno-Gro has launched a new TVC in Tamil Nadu featuring South Indian actress Sneha. The commercial focuses on low immunity in children, which can lead to various illnesses, especially during monsoon season. A mother in the TVC stops enjoying the rains to ensure her child’s safety and health. Taking inspiration from mothers’ concerns for their children’s health, Sneha raises the need for Complan Immuno Gro, an immunity-focused solution for children.
Sneha, actress and Complan brand ambassador, said, “I am thrilled to be part of the launch of Complan Immuno Glo. Complan has been a trusted name in my household since childhood and I am now excited to introduce it to my own children. The new ad campaign tells a special story that resonates deeply with me and I believe it will resonate with mothers across the state.”
