Chennai: Zydus Wellness, a leader in science-based FMCG solutions, expands its portfolio of renowned Complan brands and announces the pilot of Complan Immuno-Gro in Tamil Nadu.
Complan Immuno-Gro is an advanced immune boosting drink specially designed to support growth and cognitive development while strengthening children’s immune system. The formula contains over 20 Ayurvedic herbs including Amla, Ashwagandha and Brahmi to address the critical issue of a weak immune system that can lead to delayed growth and development.
The energy drinks market in Tamil Nadu is currently valued at Rs 940 crore. Seasonal fluctuations often impact children’s immunity, increasing the demand for natural immunity boosting products. Leveraging this market opportunity, Zydus Wellness will introduce Ayurvedic solutions under the Complan brand, known for its commitment to health and nutrition. This pilot launch is just one of several new initiatives in the pipeline for Zydus Wellness over the coming months, highlighting the company’s ongoing commitment to providing innovative and effective health solutions.
Commenting on the launch. Taran Arora, CEO of Zydus Wellness Said, “There has been a sea change in consumer mindset with natural herbal products becoming the go-to solution to most of the modern day problems and immunity concerns. Our new product Complan Immuno-Gro is based on a scientifically designed Ayurvedic innovation that caters to the immunity needs of growing children. Through this pilot launch, we also aim to gain market share and expand our foothold in the white powder segment. Moreover, Sneha’s association with the brand will help reaffirm our values as an embodiment of trust, care and happiness among mothers.”
To further expand the launch and increase brand awareness, Complan Immuno-Gro has launched a new TVC in Tamil Nadu featuring well-known South Indian actress Sneha. The commercial focuses on low immunity in children, which can lead to various illnesses, especially during monsoon season. A mother in the TVC stops enjoying the rains to ensure her child’s safety and health. Taking inspiration from mothers’ concerns for their children’s health, Sneha raises the need for Complan Immuno Gro, an immunity-focused solution for children.
Sneha is an actor and brand ambassador for Complan. Said, “I am thrilled to be a part of the launch of Complan Immuno-Gro. Complan has been a trusted name in my household since I was a child and I am now excited to introduce it to my own children. The new advertising campaign tells a special story that resonates deeply with me and I believe it will resonate with mothers across the state.”
