YUZU and Claudette Sarrija Launch “YUZU Summer Strong,” a Content Series Promoting Strength and Wellness for Asian Women
Watch the first episode here.
NEW YORK, NY – June 17, 2024 – YUZU, a new dating and social app designed for the Asian community, is excited to announce the launch of its latest health and wellness initiative, the “Yuzu Summer Strong” content series. Partnering with renowned fitness coach and influencer Claudette Sarrija, the campaign aims to inspire and empower Asian women around the world through engaging workout classes and wellness content.
Based in New York, Claudette Sarriah is an established fitness coach and personal trainer, certified by the National Academy of Sports Medicine (NASM). She is also a certified Senior Fitness Specialist and Health Coach by the Institute of Integrative Nutrition (IIN). As a content creator and writer, Claudette has contributed fitness and wellness articles to popular platforms such as Women’s Health, Men’s Health, VeryWell Fit, Livestrong, and The Everygirl. Claudette and Ellie Windham are also co-founders of Asian Women Stay Running, New York’s first AANAPI women’s run club, which aims to bring together Asian women of all experience levels to run in New York every Sunday.
Starting June 17th, the #YuzuSummerStrong series will feature three short videos led by Coach Claudette to inspire the Yuzu community to become #YuzuSummerStrong. The series will share tips on achieving mental and physical wellness through exercise, building self-confidence, and fostering meaningful connections within the Yuzu community.
- Episode 1: Total Body Strength
Kick off your summer with a total body dumbbell workout designed to help you feel stronger and more energetic. This 4 movement circuit includes:
- Dumbbell Squat Thruster
- Dumbbell Renegade Row
- Dumbbell Reverse Lunge and Curl
- Dumbbell Deadlift and Rowing
Build core strength and stability with this four-move weighted core workout.
- Dumbbell Alternating Dead Bug
- Leg raises with dumbbells
- Dumbbell Hollow Body Pullover
- Dumbbell Straight Leg Crunch
To recover after a workout or a night out with friends, refuel with these essential stretches.
- The best stretch in the world
- Hip flexor and latissimus dorsi stretch
- Hamstring Stretch
- Down Dog and Calf Stretch
- Cobra
- Pigeon Pose
- Shoulder stretches
In addition to these episodes, Claudette will be producing a variety of engaging social media content throughout the summer, providing ongoing inspiration and guidance to the Yuzu community to keep working towards their fitness and health goals.
To kick off the campaign, Yuzu hosted a #YuzuSummerStrong workout event with Claudette at Mayweather Boxing + Fitness TriBeCa. Co-hosted by Xiaoning, co-owner of Mayweather TriBeCa, the event brought together some of New York’s top influencers and fitness enthusiasts. Originally from China, Xiaoning trained as a classical pianist before pursuing her passion for fitness and is now co-owner of two Mayweather Boxing + Fitness franchises in New York and Nashville. The event was a huge success, with attendees taking part in energizing workout sessions and discussing wellness and community building. Check out photos from the event here.
“We’re excited to partner with Claudette Sarriah on our ‘Yuzu Summer Strong’ initiative,” said Cindy Lim, Head of Brand and Marketing at Yuzu. “Claudette’s expertise and passion for fitness aligns perfectly with our mission to empower the Asian community to live their best lives. This content series aims to inspire and motivate users to prioritize their health, build self-confidence, and foster meaningful connections within the Yuzu community.”
For more information about the “Yuzu Summer Strong” content series and to join the Yuzu community, follow us on Instagram @joinyuzu.
About Yuzu
Yuzu is a social and dating app for the Asian community. It is a new kind of social playground where the Asian community can easily find friends, match and create a community on their own terms. Yuzu app is iOS App Store and Google Play StoreFor more information, home page Follow @JoinYuzu Instagram, Tick tockand Youtube.
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