Wipro Consumer Care and Lighting’s Chandrika has announced its relaunch in Tamil Nadu with a unique proposition. Double Ayurveda for double the benefitsRedesigned for the Tamil Nadu market, the product promises the dual benefits of enhanced skin protection and a radiant glow.
Addressing the top concern of consumers in Tamil Nadu – skin protection, Chandrika has enhanced the formulation by combining neem and coconut oil with the nourishing properties of seven Ayurvedic herbs. This new soap blend aims to provide the twin benefits of enhanced protection and glowing skin, catering to the unique needs of consumers.
Chandrika’s latest TVC vividly depicts the essence of Double Ayurveda. Set on a dynamic film set, the commercial highlights the benefits of Chandrika’s combined Ayurvedic ingredients Neem and Coconut Oil.
The TVC features brand ambassador Keerthy Suresh showcasing how Chandrika’s new soap protects skin and gives it a radiant glow. Despite the challenging conditions on set, she remains radiant and beautiful in every scene. The TVC elegantly showcases how, just like the soap, users can be confident and assured that their skin will remain protected and glowing, reflecting its versatility and natural beauty.
S Prasanna Rai, Chief Marketing Officer, Wipro Consumer Care & LightingExpressing his enthusiasm about the re-launch, he said, “We are delighted to launch the revamped Chandrika soap in Tamil Nadu, specially tailored for the region. Protecting skin is a top priority for our consumers, which prompted us to innovate with the ‘Double Ayurvedic’ pack. This new formulation offers a dual benefit of protection and radiance, perfectly aligned with Chandrika’s time-honoured Ayurvedic principles.”
He further added that this announcement underscores the company’s commitment to understanding and meeting its customers’ preferences and needs and to exceed their expectations.
