Westman Atelier skincare launch solves vitamin C serum problem

From its orange color to its gummy, sticky texture, extremely short shelf life, and sometimes smelling like hot dog water, it’s safe to say that vitamin C has some PR issues. Of course, this is the ultimate multi-tasker, packed with antioxidants that brighten the skin, smooth wrinkles, even skin tone, add radiance, increase collagen, fade age spots, and protect against sun damage. Helps protect against damage. Imagine what would happen if you could get rid of all negativity. That’s exactly what Westman Atelier has done with his latest creation, his Suprême C.

“The technology and innovation behind it is incredibly sophisticated,” says Gucci Westman Neville, founder of Westman Atelier. “I can tell a lot of work went into this. It’s so luxurious. After a few weeks of use, my skin felt firmer and brighter, with less hyperpigmentation, more even and brighter.” It really changed me. It was so powerful and yet so gentle.”

While most vitamin C serums on the market typically have a vitamin C content of 5 to 30 percent, Westman Atelier Supreme C has a whopping 100 percent vitamin C content. Suitable for all skin types, this first-of-its-kind vitamin C serum is made with a single ingredient and has proven results in just two weeks to minimize the appearance of fine lines, hyperpigmentation, age spots, and dullness.

“I’ve always been interested in vitamin C, but I didn’t know it was effective,” says Westman-Neville. “It may be too aggressive, not stable, or not at a meaningful level to work. This was sent to me as a suggestion for use as an ingredient, and this pure one We thought there was something very interesting about launching a formula of ingredients. This way of formulation includes a lipophilic derivative of vitamin C, which allows for deeper penetration and helps maintain stability. , is a non-aggressive method. When it gets on the skin, the skin’s natural enzymes break it down and turn the vitamin C derivative into 100% ascorbic vitamin C. The skin likes what it recognizes. It also promotes collagen synthesis and increases elasticity.”

The texture of the Westman Atelier Supreme C also stands out. The transparent gel-like product is non-sticky and absorbs into the skin instantly. The larger molecules allow for more efficient and rapid absorption into the dermis. It took four years to formulate it. “This is the purest form and most important premium vitamin C ever to hit the market,” says Westman-Neville. “It’s an oil that’s like this gorgeous, cushiony serum, not an ingredient in an oil.”

Westman Neville uses Supreme C morning and night to maximize results, and when applied immediately after Westman Atelier Skin Activator Serum, it leaves skin feeling hydrated and plumped. “Skin Her Activator works great,” she says. “When you see them both doing completely different things, they’re so compatible. The combination is gorgeous. Massaging your face, working your way down your neck, chest, hands, etc. It’s a great time to have a good time inside. It will also make your skin tone more even and the small lines around your mouth and eyes will fade, so you won’t need to do a lot of laser treatments. , why not start in a meaningful way?”

A famous celebrity makeup artist, her signature feature is flawless, glowing skin. “My philosophy when it comes to makeup has always been rooted in skin care,” says Westman Neville. “Everything starts and ends with the skin. I like that it’s very targeted, very precise. I’ve always been interested in ingredients, but they work the same way in skin care. , how can you create makeup that actually has a meaningful level of active ingredients? We took that approach from the beginning. I always wanted to think of things as an editorial. and they always need a purpose.”

True to Westman Atelier’s ethos, the packaging is sleek, attractive and sustainable. The airless pump preserves the formula so you don’t have to worry about oxidation. Plus, the bottle is refillable. “The challenge for brands is that it’s very difficult to be as sustainable as possible because the world hasn’t quite gotten around to it yet,” says Westman-Neville. “But we’re trying to do our best. It’s a fun challenge.”

Westman Neville believes Supreme C will revolutionize the world of vitamin C. “It’s an honor to be able to say we’re launching this product, because if you don’t notice anything after two weeks of use, there’s something wrong with you,” she says. “It’s unusual for a brand to launch a product like this that recognizes how important it is to be very stable, gentle and unaffected by oxidation. That’s something very special. We strive to create moments that make you feel valued. We are always pushing ourselves and thinking of every possible way to get better. .”