The global wellness economy is estimated to be worth just under US$5.2 trillion in 2022. Of this revenue, over US$1 trillion will be generated by personal care and beauty, with the global wellness tourism market estimated at US$467 billion.
How big is the beauty and personal care market?
Since 2020, the global beauty and personal care market has been growing year by year. In 2023, the total revenue of the market exceeded US$ 617 billion. In particular, the personal care sector contributed significantly to this revenue, followed by the skin care sector. Furthermore, when considering the countries with the highest beauty and personal care revenue, the United States ranked first, followed by China, which had a revenue of approximately US$ 30.6 billion less than the United States in 2023.
In which regions is wellness tourism most popular?
In 2022, Europe stood out as the world leader in wellness tourism, recording more than 300 million trips. Asia Pacific and North America took second and third place, respectively. Moreover, Europe leads the ranking in the number of spa facilities worldwide, boasting about 9,600 more spas than Asia Pacific. However, when it comes to the number of thermal and mineral spring facilities worldwide, Asia Pacific came out on top in 2022 with about 23,000.
