MUMBAI: Wellbeing Nutrition has launched a new campaign, ‘Show Their Tongue At Health!’, featuring Wellbeing Nutrition’s dissolvable strips, Melt. The campaign highlights tongue-in-cheek humour and asks Indians to #ShowTheirTongue as a sign of victory over health challenges. The aim is to drive new consumer behaviour to incorporate wellness into everyday life in a ritualistic way.Stick your tongue out, melt away, and health wins!“
The campaign focuses on the convenience and effectiveness of the melts, which are designed to address common health concerns such as sleep, hair health and vitamin deficiencies. According to the company, these dissolvable strips are made with a combination of clean, clinically proven ingredients and technology that delivers solutions. Wellbeing Nutrition says it aims to influence how people perceive and manage their health by making wellness habits fun and accessible.
The Indian dietary supplement market is currently estimated at $4-5 billion, but is projected to reach $18 billion by 2025, driven by a growing health-conscious population looking for convenient, natural solutions. Wellbeing Nutrition describes its products as combining the art and science of healthy living. The company says it is focused on quality and innovation, which is why it conducts clinical trials and uses clean ingredients to ensure all its products meet the highest standards of efficacy and safety.
“The Indian nutraceutical market is a multi-billion dollar opportunity in India and with growing consumer awareness, the campaign aims to create a consumer behavior/habit – one that seamlessly integrates wellness into everyday life. At Wellbeing Nutrition, we aim to be a lifelong partner in the pursuit of consumer holistic wellness with our expertly curated and scientifically backed products. As an extension of the brand’s personality, the campaign will help connect with a wider audience and highlight the importance of innovative nutraceutical solutions that make wellness fun.” Said Saurabh Kapoor, co-founder, Wellbeing Nutrition;
Wellbeing Nutrition has brought in Sanya Malhotra, Pratibha Ranta, Rohan Shah and Jebran Khan to create the ritual. “Stick out your tongue, blend in, and health wins!”” was posted on social media to make it memorable, with the goal of reinforcing the campaign’s message of making healthy habits fun and effective.
