Guardians The annual brand appreciation event is back with a new format, spotlighting the beauty and wellness brands that matter most to customers.
This year we are introducing several enhancements including Best Sellers 2024, Expert Picks and the opportunity for customers to vote for their favorite brands.
Guardian Malaysia marketing director Anna Ng said the pharmacy, health and beauty retail chain has emerged as a curator of beauty and health essentials, catering to the diverse needs of its customers.
“The beauty and wellness industry has evolved into a sector driven by personalisation and knowledge. With rapid advancements in technology and innovation and the influence of social media, consumers are looking to trusted partners like The Guardian to help them curate their ideal brand selection in this ever-expanding market,” said Ng.
The Guardian Best Sellers 2024
The Guardian’s “Bestsellers 2024” category features 10 innovative and best-selling products across the cosmetics, skincare, personal care and healthcare sectors, reflecting the overall preferences of discerning customers.
“From brands that nurture inner wellness to brands that promote outer beauty, the bestselling products are the newest available in the market, launched between 1 November 2022 and 31 October 2023,” Ng added.
Expert selection of trending product segments
Five industry experts were tasked with evaluating 54 products currently available in the market, testing and vetting products across the categories of cosmetics, skincare, personal care and healthcare.
The evaluations were conducted to determine awards such as Best Newcomer, Best Korean Brand, Best Vegan Cosmetics, and Best Wellness Innovation.
“It was fascinating to hear the panel of trendsetters conduct real tests and then present their picks,” Ng explained.
Fan Favorites
Guardian customers can also get involved in this Guardian Awards Beauty & Wellness 2024 by voting in the Fan Favourites section. Customers can vote for their favourite brands across 85 subcategories in cosmetics, skincare, personal care and healthcare.
By voting, customers stand a chance to win a total of RM50,000 in prizes, including two grand prize winners of a Samsung Galaxy S24+ with parental vouchers worth RM500 each.
Participation is easy: simply log in to the contest website to start voting. Additionally, the winning entry will receive a RM10 e-voucher for their parent/guardian.
Celebrating excellence
The Guardian Awards Beauty & Wellness 2024 encompass a wide range of products, brands and categories. The awards provide valuable insight into customer preferences and recognise the brands that resonate most with customers.
During the competition period, which runs from June 4 to July 2, Guardian will also be running promotions offering up to 50% off selected products in-store.
“Through this awards competition, we enable customers to advocate for the best products available in our stores, ensuring a personalised, curated selection that suits their needs and aspirations,” Ng added.
Ng presenting the Guardian Awards Beauty & Wellness 2024 in Kuala Lumpur.
