Sports nutrition expert Tailwind Nutrition has confirmed the appointment of Kristen Flemington as the company’s new Vice President of Marketing.
Flemington is from Ashland, Oregon. She joined Tailwind after working in marketing for her four years at Dutch Bros Coffee, where she helped the company expand across the United States. She provided integrated marketing support to Dutch Bros as it went public in 2021, becoming Oregon’s largest publicly traded company.
She also helped develop and launch the Dutch Bros app, which has reached millions of members nationwide. Her experience spans over 17 years of campaign planning, digital programming, data and product development.
“We are excited to expand our talent pool with world-class leaders and creative minds like Kristen,” said Tailwind co-founder Jenny Vierling.
“Kristen has a keen ability to energize brand advocates. Tailwind’s extremely strong and loyal customer base provides the foundation for Kristen to grow.”
Kristen Flemington said:
“We will never lose sight of our small-town roots and manufacturing home in southwestern Colorado, but this brand will reach more athletes and people who lead daily active lifestyles that prioritize nutrition. It has potential.
“Their products are proven, as our athletes demonstrate every day. I look forward to helping expand the brand story, products and overall vision that has built Tailwind’s strong foundation. ”
www.tailwindnutrition.com
