Tailwind Nutrition has appointed Carter Hsieh as the company’s financial director, adding that in his new role at Tailwind, Hsieh will be tasked with implementing financial management and oversight to enable the brand’s growth.
Shae joins Tailwind as its newest executive following the announcement of new VP of Marketing, Kristen Flemington.
Carter Shay was named one of Finance and Investing magazine’s “Top 25 CFOs in the Consumer Goods Industry” for 2023. Carter has over 11 years of experience in finance, having previously worked for a Big 4 accounting firm managing multi-billion dollar budgets in the healthcare and apparel industries. Most recently, he served as CFO at start-up Cut Clothing, where he oversaw all aspects of finance, accounting, human resources, customer experience, logistics, board and investor relations.
“We are excited to welcome Carter to the Tailwind team,” said Chris Jacobs, CRO at Tailwind. “He is dynamic, well-rounded, and we are confident in his ability to comprehensively support our brands. His extensive experience in business strategy across multiple categories and verticals, and his ability to tackle the challenges of rapid growth, are a great fit with our needs.”
“I am excited to join the Tailwind team. The brand has a strong foundation of proven, effective products and a supportive, growing community,” added Carter Shay.
“Tailwind is poised for continued growth and success as we help even more people reach their endurance goals with our unparalleled nutrition products. This dream job is the perfect blend of my passion for endurance sports and my professional experience, and I look forward to helping take Tailwind to the next level.”
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