Sports Nutrition Market
The sports nutrition market is estimated to reach USD 51.65 billion in 2024 and is expected to reach USD 93.2 billion by 2031, growing at a compound annual growth rate (CAGR) of 8.8% from 2024 to 2031.
Market Overview:
The sports nutrition market consists of nutritional supplements, sports foods and sports drinks used by athletes and active individuals to enhance sports performance and overall health and fitness. Nutritional supplements contain ingredients such as minerals, vitamins and proteins that promote muscle growth, recovery and overall health.
Market Trends:
The sports nutrition market is expected to witness significant growth during the forecast period due to rising health consciousness and hectic lifestyles. Firstly, growing awareness regarding the importance of physical fitness and nutrition has led many to opt for sports supplements and functional foods and beverages to complement their training programs and aid in muscle recovery. Secondly, hectic work schedules with long working hours leave little time for physical activity and cooking nutritious meals. As a result, the demand for convenient nutritional options in the form of sports drinks and snacks has increased significantly.
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Key Market Drivers of Sports Nutrition Market
Increased health consciousness among individuals and emphasis on fitness lifestyles
People are becoming more aware of the importance of maintaining a healthy and active lifestyle. More and more people are incorporating regular exercise and training into their daily lives. This has led to an increased demand for a range of supplements and nutritional products that support exercise and help improve athletic performance. Sports nutrition products are considered ideal as they are formulated to meet the specific nutritional requirements of athletes and active persons. The availability of these products makes it easy for people to get the nutrients they need in a convenient manner.
Increased participation in recreational and competitive sports
Besides general fitness, there has been a rise in participation in various recreational and competitive sports globally over the past decade. More tournaments and leagues are being organized at national and international levels. This has led to a surge in the number of amateur and professional athletes. These athletes require targeted nutrition to enhance their strength and stamina. Sports nutrition caters to their dietary needs and helps them achieve their training goals. A range of energy bars, drinks, protein powders etc. are widely used to support training programs among athletes of different categories.
Huge market opportunity in sports nutrition
Increasing awareness of the benefits of dietary supplements in developing countries
Developing countries with a rapidly growing middle-class population are emerging as attractive markets for sports nutrition brands. More people in countries such as India, China and Brazil are turning to targeted supplements to enhance their training. With rising income levels and exposure to global sports culture through the media, awareness about sports nutrition is also growing rapidly in second and third tier cities. Local athletes are also realizing the role of specialized nutrition in enhancing their performance. This presents a huge market opportunity for international as well as regional brands to enter the developing markets through the right product portfolio and competitive pricing.
Key Market Trends in Sports Nutrition
Customized prescriptions for specific fitness goals and disciplines
Today’s consumers demand effective solutions that align with their personal health goals. To cater to their changing needs, brands are introducing sports nutrition product ranges that are customized for distinct fitness goals, such as muscle building, weight management, and endurance. Products are tailored for various categories, such as protein supplements for vegans, electrolyte mixes for runners/cyclists, and gender-specific formulations. Companies are leveraging advanced research to develop highly targeted products with precise macro- and micro-nutrient profiles. Such innovative solutions ensure optimal results and greater customer loyalty for sports nutrition manufacturers. It allows people to choose products that are synergistic with their body type, training routine, and nutritional preferences.
Global major and leading players in the market are:
★ Maxi Nutrition
★ Granvia
★ PepsiCo
★ GNC Holdings
★ Clif Bar & Company
★ Coca-Cola
★Universal Nutrition
★ Atlantic Multipower UK Limited
★ GlaxoSmithKline
★ Olympus Laboratories
★ Ultimate Nutrition Co., Ltd.
★ Power Bar Europe Ltd.
★ Iovate Health Science
★ Quest Nutrition
★ PepsiCo
★ Clif Bar
★ Coca-Cola
★Muscle Farm
★ Bountiful Company
★ Post Holdings
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Segment Overview
The Sports Nutrition market segmentation provides a detailed analysis of various segments of the market such as application, type, end use, and region. The segmentation overview section provides key information regarding the market share, revenue, and growth rate of each segment during the forecast period. In addition, the report details the study of the relative number of significant sub-portions in the market. Knowledge of the various segments and sub-segments helps companies realize the importance of the factors driving the growth of the industry.
Titled segments and subsections of the Sports Nutrition market are presented below:
Global Sports Nutrition Market, By Product Type:
★ Product type: Sports food, sports drinks, sports supplements
* By distribution channel: Supermarkets/hypermarkets, convenience stores, specialty stores, online stores, other distribution channels
Regional Analysis for Sports Nutrition Market:
📍 North America (United States, Canada, Mexico)
📍 Europe (Germany, France, UK, Russia, Italy)
📍 Asia Pacific (China, Japan, Korea, India, Southeast Asia)
📍 South America (Brazil, Argentina, Colombia, etc.)
📍 Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, South Africa)
Key highlights from the report
It provides a comprehensive and holistic analysis of the sports nutrition market.
Evaluate the competitive environment, covering partnerships, joint ventures, acquisitions and organic growth.
It provides forecast information relevant to every region and sub-region of the Sports Nutrition market.
It contains information on the major opportunities and challenges faced by key industry players across the globe.
The current and future market outlook for the Sports Nutrition market with respect to industry drivers, market restraints, and regional restraints is discussed.
The report answers several key questions:
➥ Which companies are dominating the global sports nutrition market?
➥ What current trends will impact the sports nutrition market in the coming years?
➥ What are the market opportunities, obstacles and drivers?
➥ What predictions about the future can help you make strategic decisions?
➥ How does market research benefit businesses?
➥ Which specific sports nutrition market segments should industry players focus on to take advantage of the latest technological advancements?
➥ What is the expected growth rate of market economies globally?
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