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The Holistic Healing
Home » Sports nutrition group Prinsen Burning receives new funding
Nutrition

Sports nutrition group Prinsen Burning receives new funding

theholisticadminBy theholisticadminMay 17, 2024No Comments5 Mins Read
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Selected Prinsen Behring Protein Bars. Credit: Prinsen Behring / LinkedIn.

Sports nutrition group Prinsen Berning has signed a “long-term” financing agreement with European investment group Eurazeo.

Financial details were not disclosed.

The company said Dutch investment firm Bentis Capital Partners will remain its major shareholder with “a majority stake”, with the remainder being split between management and key employees.

No capital will be involved in this financing, the group said. Just food.

“Under Bentis Capital Partners’ ownership, we have undergone a significant transformation and, together with long-term funding from Eurazeo, we are able to accelerate our growth journey with our customers,” the company said in a LinkedIn post.

Prinsen Burning makes active nutrition bars and powders, and the market is “rapidly expanding,” the company claims in a statement.

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Bas van den Bergh, CEO of Prinsen Berning, said: “With this funding, the company will accelerate its growth journey in providing customers with great products and innovations that support their brands. I’m ready to do it.”

Van den Bergh said. just food The investment will be aimed at a combination of “efficiency gains and capacity expansion through automation.”

Prinsen Burning was established in 2016-2017 when funds managed by Netherlands-based Bentis Capital Partners completed the three-way merger of Prinsen, Burning and Royal Buisman.

The group operates one facility in the Netherlands and one in Germany and has approximately 500 full-time employees. The company estimates financial sales in 2024 at approximately 200 million euros ($217 million).

The company offers products such as protein bars and powders, meal replacement bars and shakes, pediatric and adult nutritional supplements, creamers, and instant hot beverages (chocolate, cappuccino, coffee). The company’s customer base consists of “the world’s largest nutrition companies,” as well as local brands and European retailers, it said in a statement.

The company sells its products in Europe, the United States, Latin America, the Middle East, and China.

Jordi Malawar, Investment Director at Eurazeo, said: In this vein, we are pleased to further strengthen our partnership with Bentis and support the management team’s growth strategy. ”

Eurazeo manages approximately 35 billion euros ($38 billion) in assets and supports more than 600 mid-sized companies.




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