In 2021, American consumers got off the couch and spent millions on sports nutrition and weight management products as they struggled with the weight gain caused by the infamous coronavirus disease (COVID-10). Hydration drinks and energy drinks were particularly big winners as the overall market increased by 21.6%.
Three years on, sales growth has slowed, but 2023 figures show sports nutrition still tops the list as the fastest-growing category in the supplement industry.
Join the New Hope Network nutrition business journal Senior Analyst Erica Kraft, Editor-in-Chief Rick Polito, and New Hope Director of Content & Insights Bill Gibler discuss what’s driving growth and how consumers are purchasing sports nutrition products. Learn how Ozempic and similar weight loss drugs affect your overall sports nutrition product. spectrum.
Watch this LinkedIn Live Event Friday, April 26th from 12:00pm to 12:30pm (MDT).
speaker
Rick Polito, Editor-in-Chief
New Hope Network’s Nutrition Business Journal
Nutrition Business Journal Editor-in-Chief Rick Polito writes about trends, deals, and developments in the natural nutrition industry, and looks for the small companies coming up and the big money coming. An award-winning journalist, Rick knows that facts and figures never show up. We’ll give you the full background and explain how the story of this industry is always about people.
Erica Kraft, Market Research Analyst
New Hope Network’s Nutrition Business Journal
Erica Kraft, Market Research Analyst nutrition business journalis passionate about marketing analysis and research focused on the health and wellness industry. Erika holds a Bachelor of Science in Marketing from Salisbury University and a Master of Science in Marketing with an analytical focus from the University of Texas at Dallas.
Bill Giebler, Director of Content and Insights
New Hope Network’s Nutrition Business Journal
NBJ Editor-in-Chief Bill Giebler, an award-winning writer and natural products industry veteran with decades of experience in food and supplement retail, lifestyle mail order, and textile product development, writes about nutritional supplements, Report on food, agriculture trends and opportunities across New Hope’s facilities. .
