Boulder, Colorado-based nutrition experts Skratch Labs has been confirmed as the nutrition sponsor for Lifetime’s Leadville Race Series. This collaboration includes his six events in the series, including the Leadville 100 Mile Run and the 100 Mile MTB.
Throughout the Leadville race season, participants will have access to Skratch Labs products at aid stations, including Sports Hydration Drink Mix, Hydration Everyday Drink Mix, Energy Chews, Energy Bars, and Recovery Sports Drink Mix.
Participants can also enjoy chef-prepared food and surprises at the Skratch Labs aid station oasis at the Leadville Marathon, Heavy Half, Leadville 100 Mile Run, and 100 Mile MTB.
Attendees and their crews will also have the opportunity to interact with brand experts, sample products at the event exhibit and Leadville Trail 100 Run Camp and Bike Camp, and enjoy products in racer goodie bags.
“We are thrilled to announce that we are the official nutritional sponsor of Lifetime’s Leadville Race Series,” said Melisa Allen, vice president of sales and marketing for Skratch Labs.
“Joining the Race Across the Sky event series is a natural fit for Skratch as it gives us the opportunity to support some of the most tenacious and ambitious cyclists and runners in their pursuit of greatness. With Skratch style, we’re excited to be on course to provide dedicated athletes with the fun, care, and nutrition to prepare them for the race of a lifetime.”
In addition to supporting the Leadville 100 Mile Run and 100 Mile MTB Race, the brand will also support the Silver Rush 50 Mile MTB, Silver Rush 50 Mile Trail Run, Leadville Trail Marathon and Heavy Half, and Leadville MTB Stage Race .
Skratch Labs is expanding beyond race day by offering prep group activities at the Skratch Labs Café in Boulder, Colorado. In partnership with Boundless Endurance Coaching and Trail Sisters, we aim to create an inclusive and productive training environment.
Skratch Labs is hosting a giveaway for race entries to each of the six major events on the Skratch Labs Strava club and social profiles, ending April 18, 2024.
www.skratchlabs.com
www.leadvilleraceseries.com
