Sexual wellness brand Playground announced availability at Target after raising its first institutional funding round. The funding round, led by Palm Tree Crew Holdings, Fourward Ventures, Goddess Fun+d, and Amboy Street Ventures, was oversubscribed and reached its $2 million goal. Other participants in this round include influencers such as Sex with Emily’s Dr. Emily Morse and Call Her Daddy’s Alex Cooper.
Co-founded by music stars Christina Aguilera and Katherine McGee, Playground is a sexual wellness brand aimed at today’s generation seeking improved vaginal health, greater pleasure, and improved overall sexual health. We aimed to create a. As a result of the increase, the company’s pleasure-enhancing products are now available at Target stores and online platforms. This expansion to the nation’s fourth-largest retailer marks an important step forward for Playground in its mission to make sexual wellness products more accessible to consumers.
“We’re very excited to partner with a national retailer who shares our mission to bring better health to our customers,” said CEO Katherine McGee. “Playground’s clean, healthy intimacy product line is formulated with good-for-you ingredients and packaged to inspire confidence instead of shame. We are excited to bring our brand of fun to the sexual enhancement corner of today’s modern couples and women.”
“Playground speaks to its primary purchaser, the female consumer, in an important way that traditional brands have not. By championing a health-centered approach to pleasure, Playground stands out in the industry. is leading a significant transformation in Amboy Street Ventures,” said Kari Sapir, founding partner of Amboy Street Ventures. “Our partnership has incredible synergy with our shared goal of eliminating the stigma around women’s health and ushering in a new world of inclusive well-being.”
Through a science-backed approach to innovation and testing, Playground aims to elevate consumer expectations and disrupt the category. The company’s FDA-approved lubricant line has been extensively tested for vaginal safety and in consumer clinical trials, with 90% of participants finding Playground to be smooth and comfortable, providing excellent glide and sexual I felt the pleasure increase.
Playground’s mission is to be the number one choice for clean, healthy lubricants for women and couples, using clean, vegan, plant-based ingredients to moisturize, soothe, and balance. Intentionally caters to women’s needs with products that stimulate sexual desire. The personal lubricants market is expected to grow at a CAGR of 10.1%, with the overall sexual wellness category expected to reach $126 billion by 2030.
