Qi Ayurveda launches as Ayurvedic beauty brand

Entrepreneur Rajshri Pathy has entered India’s burgeoning beauty industry with the launch of a new brand, Qi Ayurveda, whose first product line is a range of hair care products designed to target specific beauty concerns.

Qi Ayurveda’s first product line was launched with a range of shampoos, conditioners and hair oils categorised under the categories of ‘Moisturising’, ‘Restoring’, ‘Healthy’ and ‘Nourish’.“It boosts moisture, repairs hair from within, promotes scalp health and protects against UV stress,” Qi Ayurveda announced on Facebook, unveiling its first collection.

“The inspiration for Qi Ayurveda came from growing up in Coimbatore, where Ayurveda was not just a tradition but a way of life,” Rajshri Pathy told Elle India about the brand’s creation. “Witnessing the transformative power of Ayurvedic rituals inspired me to create a brand that blends ancient wisdom with modern innovation. Qi Ayurveda was born out of my deep respect for Ayurveda and a desire to bridge the gap between tradition and technology. I had always asked myself, how can I take Ayurveda to the next level and this was the answer.”

Rajshri Pathy has founded or co-founded a number of creative ventures, including India Design Forum and Kama Ayurveda, a premium Ayurvedic personal care brand. Pathy chose the name Qi Ayurveda, meaning “life force” that connects the body and mind, as the brand’s products are intended to do.