PopSugar has announced a relaunch. P.S.is a brand focused on cultivating audience well-being through real stories, leading perspectives and expert information. The relaunch features a new name, a new logo and a sharpened focus on the health, fitness, beauty and balance categories that PS audiences care about most. With expert advice from influential new pundits, free workout videos, a redesign created to meet accessibility standards, affordable products and more, PS is making wellness more accessible to a wide audience.
“There’s no such thing as TMI at PS.” Nancy Einhart“We’re building a place where women can be their most authentic selves and feel good about their health choices, whatever they choose,” the PS head of content said.
PS is committed to making wellness inclusive and accessible, tackling topics such as financial wellness, identity and barriers that impact real people. PS has long dominated the fitness space as the #1 source for free at-home workouts on YouTube, all of which are now branded PS Fit. PS Fit will also continue to expand into IRL fitness events in various markets across the country. With curated guidance from experts, PS’s own popular lines of fitness, bath and sleep products available in mass retailers, and visual redesigns that meet accessibility standards, PS creates an inclusive space to explore the topics that matter most in life.
As part of the relaunch, PS will publish a special issue every quarter that combines personal stories and expert advice to foster cultural dialogue on topics of interest to the community. Absolute honesty, The first issue, out today, tackles all sorts of taboo topics, from Ozempic for weight loss to sugar babies. Chloe BaileyOn overcoming depression; Aly RaismanOn being 30, single and childless Haley Oriongrowing up with abuse within the family. Margaret ChoAbout Menopausal Disorders Ilana GlazerIf you experience chronic pelvic floor pain.
“PopSugar has built a strong legacy as a broad-based women’s lifestyle magazine and has always been agile in responding to the evolving needs of its readers,” it said. Amanda Curto“Narrowing our coverage at this time not only helps us focus on the topics that interest our readers and viewers most, it also helps us deepen our relationships with them,” the PS publisher said.
PS maintains an ecosystem with a variety of offerings, including written content, social media and video, and will leverage the new PS Council, a network of influential voices across the fields of exercise, medicine, mental health, sexual health, parenting, finance and more, to create content across various formats and platforms. Launch members of the PS Council include Dr. Stephanie Liu, Dr. Shira Gill, Dr. Andrea Love, Dr. Israa Nasir and Dr. Kristen Casey.
“PS’s renewed focus on health, which resonates with a broad audience, gives marketers the opportunity to partner with trusted authorities backed by a history of expertise in these core coverage areas,” the CRO said. Jeff Schiller“From sponsoring our PS Fit franchise to branded content with the PS Council, we have unique opportunities to reach the PS passionate community.”
PS’s new look was designed to convey a sense of confidence, aspiration and accessibility, including an updated logo, which is paired with fonts and colors that strike a balance between whimsical and serious. The website design reflects the brand’s guiding principle of inclusivity and meets strict contrast and accessibility standards for people with visual impairments.
Popsugar was founded in 2006 as a place for women to be fans of pop culture. As of early 2022, PS is part of Vox Media, a leading contemporary media company with nearly 20 popular and influential editorial properties in its portfolio. new york Magazine, Vox, Eater, SB Nation, The Dodo, The Verge, and more.
About PS
PS makes health more accessible through real stories, leading perspectives and expert information. Our staff of journalists and experts research, report and produce articles, videos and social content to empower people to feel confident about their health choices, whatever they may be. Through our core areas of health, fitness, beauty and balance, we help readers move forward with confidence. PS is part of Vox Media, a leading contemporary media company.
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