Pilates franchise expands with opening of Fort Worth headquarters

Body Bar Pilates plans to expand nationwide after opening a new headquarters in Fort Worth in June.

The new facility, located at 3236 W. Seventh St., is 2,400 square feet and features corporate offices, conference rooms and state-of-the-art training facilities.

The new headquarters will also feature a newly renovated Body Bar Pilates studio and serve as a central hub for hands-on business training for new owners, studio managers and fitness managers.

“The opening of our new headquarters marks an important milestone for Body Bar Pilates,” said Camille McCollum, president and chief operating officer. “This facility underscores our company’s focus on supporting our franchisees and cultivating strong communities.”

McCollum and her husband, Matt, were early Body Bar Pilates franchisees and had just moved to Fort Worth in 2015, when McCollum attended a class in Dallas while training for a marathon.

“I could barely walk to my car afterwards, but it felt great,” she said. “It was so much fun.”

Eventually, the couple met people who had worked at the first Body Bar Pilates location in Dallas and opened a location in Fort Worth, led by Matt McCollum, who was running a franchise at the time and also had business development experience as president of a moving-services startup.

In 2019, we also started a Body Bar Pilates franchise business.

Currently there are about 10 studios in the area, with about 45 expected to open across the country soon, Camille McCallum said.

“Real estate is hard,” she said. “It’s hard to find the right space and the right location. We think our location on West Seventh Street is the perfect spot among all the new development in the area.”

She said the new headquarters will provide the company with comprehensive hands-on training and plenty of space to introduce the Body Bar Pilates experience to people interested in purchasing a franchise.

McCallum said Pilates has a long, proven history and has outlasted many fitness trends that come and go.

It was founded in the early 20th century by Joseph and Clara Pilates, using techniques that Joseph developed while imprisoned in a prison camp during World War I.

“Those foundations, those principles are still relevant,” McCallum says. “We’ve refined them, but those foundations are why Pilates is still so popular.”

McCallum said the film will appeal to all ages.

“We have people from 13 to 85 years old,” she said. “This is something you can do forever, and I think that’s why it’s lasted so long.”

McCallum said he’s excited about the new space, which he can use to recruit new franchise owners.

“We’re ready to help our franchisees be successful,” she said, “and we’re looking to bring in talent from across the country to train them, experience Fort Worth and see all that we have to offer here.”

Housing inventory continues to grow

In Fort Worth, housing inventory continues to trend upward in June despite a slight increase in home prices: The median home price in Fort Worth in June was $344,700, up 1.8% from a year ago.

Fort Worth had 3.5 months’ worth of inventory in June, the highest in the region in a decade, and steady increases are tipping the market in buyers’ favor.

Though inventory has recovered, home prices have not returned to pre-pandemic levels, and rising mortgage rates mean homeownership remains a hurdle for many homebuyers.

“Mortgage rates continue to hover just below 7 percent, but if rates fall further, more buyers will likely enter the market,” said Blake Barry, president of the Greater Fort Worth Association of Realtors in 2024. “The key for buyers is to be prepared when the right home is found.”

Tarrant, Johnson and Parker counties saw a decline in sales but an increase in active listings.

“Ultimately, rising inventory should boost home sales and help limit home price growth in the coming months,” Lawrence Yun, chief economist for the National Association of Realtors, said in a statement. “Increasing housing supply is good news for consumers who want to see more properties before deciding to buy.”

Fort Worth Statistical Overview June 2024

• 1,044 – Homes sold in June 2024 were down 7.6% from June 2023.
• $344,700 – Median price for June 2024, up 1.8% from June 2023
• 3.5 – Monthly housing inventory in June 2024, up 1.2 months from June 2023

Fort Worth company signs deal

Healthcare mergers and acquisitions advisory firm Vertess announced its third pharmacy transaction this year. Mississippi-based customized specialty pharmacy Keystone Specialty Pharmacy has been acquired by Switzerland-based private equity firm Novastone Capital Advisors. The transaction was overseen by Vertess Managing Director Alan Hymowitz, who owned and operated pharmacies prior to joining Vertess.

JLL Secures Financing for Alliance Region Multifamily Project

JLL Capital Markets announced it has secured senior and mezzanine financing for the development of the first phase of Northwest Village, a Class A multifamily project to be built near the master-planned AllianceTexas community. JLL represented the borrower.

Northwest Village, being developed by Woodfield Development, will feature 455 luxury apartments and townhouses, including 238 one-bedroom units, 194 two-bedroom units and 23 three-bedroom units, with an average unit size of 974 square feet. The first apartments, located at State Route 114 and Roaring River Road, are scheduled for delivery in early 2026.

Northwest Village is just the beginning of a larger community development plan for the area: In addition to the 15-acre multifamily residential parcel, the project will also include an additional 15 acres of commercial/retail space, a 17-acre townhome community, and a two-acre public park.

Have something you’d like to write for the Bob on Business column? Email Bob Francis at bob.francis@fortworthreport.org.

Bob Francis is the business editor of The Fort Worth Report. He can be reached at bob.francis@fortworthreport.org. At The Fort Worth Report, news decisions are made independent of our board of directors and financial supporters. Read more about our editorial independence policy here.

Related