You’ve probably heard of Sephora Tweens. Children are begging their parents for hundreds of dollars worth of Drunk Elephant skin care and Rare Beauty makeup. Although these products are aimed at adults, popular beauty product retailer Sephora is currently attracting 10-, 11-, and 12-year-old girls.
Many believe that children at this age do not need skin care or makeup. Still, don’t you remember that age when you wanted to feel older? Now, I don’t think anyone was actually buying $50 makeup palettes or Drunk Elephant skin care, but today… In the world of , there’s not much a teenager can do. Out of space for third. So they head to Sephora.
Personal care brand Dove has launched a new campaign aimed at parents of such teenagers, encouraging them to skip trips to Sephora and opt for something kinder. This ad plays into the idea that kids should be kids and instead of making her TikTok video for “Get Ready With Me,” they should be outside riding monkey bars and playing hopscotch. focused.
The ad repeats footage of 10-year-old girls playing outside, goofing around, dancing, and jumping into a pool, before the tone switches to show 10-year-old girls applying face cream, serum, and cleanser. Switch to a simulated video.
“When did 10 stop looking like 10?” A text overlay appears on the ad. “Girls as young as 10 are being influenced by adult skincare content.”
This has some validity. A popular TikToker like Alix Earle has a large following of teenagers who look up to her and aim to buy the same products she uses, creating unnecessary hate. This puts pressure on people to adopt anti-aging skin care.
“When did 10-year-olds start worrying about wrinkles and aging? It’s time to highlight the absurd and protect self-esteem,” said Firdaus El-Honsari, Dove’s global vice president. ” he said.
“At Dove, we believe beauty should be a source of happiness, not insecurity. For 20 years, we’ve taken action to build confidence and self-esteem in millions of girls. Now, our girls are anti-aging even before they’re older. They’re starting to grow up and need us more than ever. ”
As part of our #TheFaceof10 campaign, Dove has created a free resource on how to talk to young people about anti-aging and beauty concerns.
Created in collaboration with research psychologist Dr. Philippa Diedrichs and dermatologist Dr. Marisa Gershick, “Gen A Anti-Aging Talk” explains that 10-year-old faces are not about anti-aging products, they are about fun. I support the idea that it should be a canvas.
There has to be a happy medium somewhere, right? A place where tween girls can have fun, feel beautiful, and practice self-care without using retinol or hyaluronic acid.
Dr. Brooke Jeffee, also the founder of Gen-Alpha and Tween/Teen skincare brands BTWN, which specifically targets this teenage age group, has previously expressed concern about children’s skincare trends.
“Tween skin needs gentle care, not expensive, extensive skin care. As a mom and mom, I’m here to spill the tea. Harsh chemicals are harmful to people of intermediate ages. Drunk Elephant products may be fine for adult skin, but they’re definitely not for children. This skin care line is packed with powerful ingredients for adults, not young skin. ” she wrote.
For parents of teenagers who don’t want to give up their skincare routine, there are products that tweens can use. can Use it like a gentle cleanser, moisturizer, and fun face mask.
