New data shows Americans and Brits think about their health every day: A new survey conducted by PA Consulting found that 85% of US and UK consumers are health-conscious and think about it frequently.
Similarly, only half of the 4,000 consumers surveyed considered their physical health to be “good,” and just 47% said they were satisfied with their diet and nutrition. The survey also revealed that consumer spending is on the rise, with 78% of consumers planning to purchase new health and fitness products and services by the end of 2025.
“The global wellness economy is booming across all sectors as people prioritize healthier choices,” David Nease, wellness and innovation expert at PA Consulting, said in a statement. “But there’s a clear disconnect between most people’s desire to improve and their actual experience.”
“Our research shows that there is an opportunity for leaders in the wellness sector to offer more ‘stackable’ products, services and experiences that are better tailored to the needs of individuals.”
Nearly a third of respondents (27%) plan to spend more on health, fitness and wellness in 2024 than they did last year. Nearly half of respondents (49%) say they are interested in using food as medicine. The top subscriptions and services consumers plan to invest in are health tracking apps, physical therapy, and healthy food and nutrition subscriptions.
Research shows that consumers want brands to help them build products and services that fit their unique mix of habits – personalized, integrated into their daily lives, and incorporating data. For example, nine in 10 consumers want personalized health and fitness products or services, and 57% would share their personal fitness and wellness data with a brand to make that happen.
Additionally, two-thirds of survey respondents said they would like personalized vitamins and supplements.
“Brands that can offer more personalized solutions while addressing consumer concerns around authenticity, inclusiveness and affordability will be best positioned to reap long-term benefits,” Knies said.
Food Institute Podcast “Game Changers in Foodservice” Series
Get to know the men and women behind the scenes of foodservice distribution in a new limited series Food Institute Podcast It has been called a “game changer in foodservice.” Pat MulhernAdvisor Food Research Instituteconducted short conversations with seven of the most influential foodservice merchandising and distribution leaders. The conversations focused on their food industry career paths and management styles, and offered insightful thoughts on the future for manufacturers, distributors and operators in the foodservice industry.
