The goal is not simply to extend life, but to live a longer, healthier life. Therefore, to extend healthspan, the aim of supplement formulators and ingredient developers is to combat multiple risk factors and simultaneously address a range of concerns, such as inflammation and cardiovascular health.
Advanced ingredient solutions may target specific pathways, such as reducing lipoprotein(a). [Lp(a)] They can boost your immune system and boost your gut health. Plants and plant extracts can play a big role, with natural ingredients like green rooibos tea and curcumin gaining traction in the anti-aging field. By integrating with conventional medicine, supplements can work in tandem with traditional medications to provide better health benefits.
Get ahead of the personalized aging game and focus on the next frontier, including cost-effective personalized products, technology-driven customization and a focus on the gut microbiome. Download this digital magazine to get all access. Articles include:
Perspective: Aging Gracefully
Content Director Todd Runestad echoes Mark Twain as he jokes about aging while also laying out the business rationale for maximizing healthspan. In doing so, he highlights the tension between the desire to remain youthful and the practicalities of promoting longevity.
Characteristics of aging
Yasmin Nkrumah Ellie writes that new nutritional therapies are fueling research into new and exciting anti-aging interventions. Anti-aging agents, telomerase activators and mitochondrial-targeting compounds are giving supplement industry professionals a range of new opportunities to target.
The evolution of personalized healthy aging
Paula Limena argues that customisation of wellness products will be key for brands to succeed in the changing longevity sector, arguing that customers are defined by generation, with younger generations being more proactive about their health than older generations, and baby boomers still a major force.
Strategies for Providing a “Personalized” Approach to Health
“Herbal pharmacist” David Foreman works on a microscopic level with numerous ingredients for bone health, joint pain, muscle loss, and even wrinkles. He argues that if you prescribe for success, you must look at each area of aging and the underlying physiological and biochemical reasons for slowing the aging process.
How to make longevity supplements last longer
Marketing is important and substantiating claims is essential. But Douglas Lynch wonders who has the time or money to devote 50 years to human clinical trials. From a marketing perspective, the best place to start is probably to talk about whether a supplement works in terms of biological age and age.
Understanding healthy life expectancy is within reach
Anti-aging research is on the rise, and science is finally giving us the tools to live longer, healthier lives. Leading scientist Blake Ebersole is charting the way. Smart product developers looking to extend healthspan know to use multiple supplements to address multiple risk factors, sometimes hidden or undiagnosed, he says.
Examples of personalized anti-aging solutions for your business include:
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New compounds such as palmitoylethanolamide (PEA), also referred to as the “body’s anti-inflammatory,” are showing promise. It is an essential ligand for fatty acid amide hydrolase (FAAH) in the arachidonic acid/endocannabinoid pathway and appears to respond dynamically depending on inflammation levels.
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Traditional plants and fungi that have been well known for a long time are now being studied scientifically. Turmeric (or curcumin) Turmeric), Ganoderma lucidum (Reishi) mushroom fruiting bodies, ginseng root (Korean ginseng) and Renge (Astragalus) has been studied in humans for its anti-inflammatory and anti-aging properties.
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The dietary supplement ingredient market offers several proven solutions to combat loss of muscle mass, strength and function: creatine, HMB (hydroxymethylbutyrate), leucine and protein (either collagen peptides, BCAAs (branched chain amino acids) or amino acids).
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