Sky Media has announced Optimum Nutrition as the official nutrition partner of Sky Sports. The campaign marks Optimum Nutrition’s first foray into UK TV advertising. This year, Optimum Nutrition is expanding its marketing strategy to leverage the scale of TV and VoD platforms. In partnership with Sky Sports, this partnership will continue to grow awareness and awareness of the brand, helping to place it at the center of key moments and stories throughout a huge summer of sport.
The multi-sport initiative continues with a co-branded TV commercial starring Sky Sports personalities Micah Richards and Natalie Pinkham, McLaren Racing’s Lando Norris and Optimum Nutrition own brand ambassador Lauren James. appear with.
Brokered by Manning Gottlieb OMD, his multi-platform partnership will run across linear, VoD, short-form video on demand, and social channels, including brand assessments that measure campaign success through brand metrics such as awareness, salience, and visibility. will be done.
Produced by Sky Media Commercial Productions, the campaign creative comprises one 30″ Hero TVC, one 10″ Hero TVC and two 10″ TVCs focused on football and Formula 1. TVCs run for a typical broadcast time. Premier League, British Grand Prix – Same goes for F1 Raceday, Grand Prix and British Open.
Beyond the media campaign, Optimum Nutrition and Sky Media will drive a customer engagement partnership that will provide Optimum Nutrition customers with exclusive Sky benefits.
Karin Seymour, Director of Client and Marketing at Sky Media, said: “In the lead-up to an incredibly exciting summer of sport, there couldn’t be a better time for Optimum Nutrition to make its UK TV debut. Introducing the brand as the official nutrition partner of Sky Sports is a great way to connect with sports fans. It’s great to be able to build a deeper connection with Optimum Nutrition.”
Will Klug, Head of Brand at Optimum Nutrition UK, said: “Sky Sports is the perfect partner for us – one that gives us access to the best sports programming, while offering an unrivaled combination of scale and relevance. Sky Sports’ audience is a natural match for our customers and that’s what makes us really excited about this partnership.”
Harriet Fisher, Head of Partnerships at MG OMD, added: Incredibly exciting partnership to expand Optimum Nutrition UK’s activation in the AV space, allowing us to increase awareness, influence and recognition by aligning our brand with key moments and stories in sport It will be. ”
