Sky Media has launched a new campaign announcing Optimum Nutrition as the official nutrition partner of Sky Sports.
The multi-platform campaign, the first TV ad to hit UK screens, stars Sky Sports personalities Micah Richards and Natalie Pinkham alongside McLaren Racing’s Lando Norris and Optimum Nutrition brand ambassador Lauren James. He plays the lead role.
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The move comes as the nutrition brand looks to expand its marketing strategy to leverage the scale of TV and VOD platforms.
As a result, this partnership will help the nutrition brand continue to increase awareness and awareness during the summer sports period, which will see the Paris 2024 Olympic Games and UEFA Euro.
The partnership will run across linear, video-on-demand, short-form video-on-demand, and social channels.
Produced by Sky Media Commercial Productions, the campaign creative includes a 30-second hero TVC and three 10-second hero TVCs, two of which focus on football and F1.
The TVC will be broadcast over general broadcast time as well as the Premier League, British Grand Prix, F1 Raceday, Grand Prix and The British Open.
Karin Seymour, Director of Client Marketing at Sky Media, said: “In the lead-up to an incredibly exciting summer of sport, there couldn’t be a better time for Optimum Nutrition to make its UK TV debut. Introducing the brand as Sky Sports’ official nutrition partner, we’re excited to share this with sports fans and Optimum Nutrition. It’s great to have a deeper connection with nutrition.”
Will Krug, Head of Brand at Optimum Nutrition UK, added: “Sky Sports is the perfect partner for us, one that offers an unrivaled combination of scale and relevance, while giving us access to the best sports programming.” Sky Sports viewers naturally connect with our customers. We’re aligned, and that’s what really excites us about this partnership. ”
