Since early 2023, Nutricode founders Mathieu Kremeth and Romain Del Friuli have injected over 700 research papers into the database.
Leveraging their backgrounds in data science and AI research, the two built a type of algorithm called ensemble learning. This algorithm utilizes a database to provide personalized recommendations for nutritional supplements.
“What we wanted to do was create a seamless journey to do two things: one, we solve the user’s problem through the supplement, and two, we wanted to create a seamless journey to do two things. The goal is to help users understand which supplements will solve their problems.
“There is so much information out there that it can be confusing and difficult to understand. Consumers are not stupid enough to not understand. The information is just not presented in a sensible way. Our mission is , to present science in easy-to-understand language so that everyone can understand and trust it.” Clemes said NutraIngredients-Asia.
The process begins with a quiz to find out the areas users want to improve, after which a set of 3-5 supplements in specific doses is recommended.
Clemes said the platform’s role is not only to tell users which supplements to take, but also to empower users to take full control of their health and nutrition by making informed choices. He said that there is.
“We try to keep our quizzes as short as possible. There are many companies that propose quizzes that ask an extensive list of questions, but don’t even consider the answers when making recommendations.
“And we realized that simply making recommendations would be just as confusing as before, because consumers wouldn’t know why or how these particular supplements would benefit them. Therefore, we We also want to make it easy for people to navigate endless amounts of research data.”
After users select their supplements, each set of daily doses is packed into sachets, and then a box of 30 sachets is packed and shipped to their home.
“We work with two best-in-class supplement suppliers in the U.S. and Canada who have good control over the quality and safety of their products. Some of our supplements are vegan or contain no flavorings or additives. Some are even made without the use of. All of these labels are available on our website.
“For supplements to be effective, they must be taken consistently. However, many people say they struggle with consistency. To address this issue, our monthly subscription The model has started.”
enhance life experience
Mr. Kremes and Mr. Del Friuli believe that today’s supplements are more than just treatments, they enhance the overall quality of life.
“Supplements allow people to push the boundaries of their everyday experiences. They can literally sleep better, train harder, have more energy, and be happier. So many mental health issues can be successfully managed by using supplements instead of highly toxic drugs.”
“What really matters is getting more out of your daily life. We want to build this trust around supplements and help people understand that supplements are the very building blocks of their daily energy and well-being. I would like you to do so.”
Additionally, Del Friuli observed a significant increase in interest in longevity, along with continued growth in areas such as active nutrition, cognitive support, and mental health.
“This is where personalization and our platform come in. For example, if you want to improve your concentration at work, there are supplements specifically aimed at this. If you want, there are also supplements that are perfect for these different needs.”
Singapore and beyond
Nutricode has achieved promising retention rates due to its “big thinking on health optimization” and high adoption of digital products among Singaporeans.
“Customers tell us that they continue to subscribe because they are pleasantly surprised to see the expected results after taking the supplement. It’s about following proven effective doses.
“Often, the recommended dose listed on the bottle does not mean it is the correct dose. Our platform elucidates the actual dose at which study participants felt a significant positive impact. We’ve done all the research to make sure we do that. I think that’s why people are seeing positive results and are happy to stay with us.” Clemes shared.
Singapore is currently the only market, but the company is in talks with logistics partners in Malaysia, Indonesia and Australia to expand into these countries.
Nutricode identifies Indonesia as a strong potential market due to its population size and emerging nutra sector, while Australia’s opportunity lies with local consumers who are “very conscious” of eating healthy and improving their lifestyles. There are people.
At the same time, the company is continuously working on upgrading its algorithms as more customer data is fed over time and plans to release new versions in the near future.
Personalization and emerging technologies will be a key focus of this year’s Growth Asia Summit 2024. Join us in Singapore to learn more about insights from leading industry experts. here.
