Noom Launches Noom Vibe, a Wellness Community and Habit Tracker for the GLP-1 Era

• Wellness apps encourage healthy habits essential to holistic health and longevity
  
  

• Answering Surgeon General Mursi’s call to integrate social connections into health care
  

NEW YORK, June 03, 2024 (GLOBE NEWSWIRE) —

Noom

a leading digital healthcare company committed to preventing chronic disease and helping people live longer, better lives, today announced the launch of its new app, Noom Vibe.

Noom Vibe combines incentives and self-efficacy to encourage adoption of healthy habits, while fostering community through expert talks and social connections with like-minded people. Leveraging the power of psychology to promote healthy habits, Noom Vibe rewards users with the platform’s proprietary virtual currency, “Vibes,” based on their healthy habits. Vibes can be redeemed for gift cards or donated to charity.

“The combination of financial incentives and increased self-efficacy can help people to take action,” said Pouran Faghri, PhD, a professor at the UCLA School of Public Health and a scientific advisor to Noom.

Proven

This could lead to permanent lifestyle changes.

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“Financial incentives positively influenced physical activity in sedentary adults”

“I agreed to serve on Noom’s Scientific Advisory Board because I value its combination of habit formation and community,” Dr. Faghri continues. “Social connectedness and self-efficacy have a bidirectional relationship: social connectedness influences an individual’s ability and willingness to engage in lifestyle-changing behaviors. Conversely, individuals with high self-efficacy believe they have the ability to make changes and are more likely to participate in social interactions and develop supportive relationships.”

Noom Vibe helps users focus holistically on all aspects of their health through a host of free features.

• Steps and Healthy Habits Tracker with Incentives:
  
  Recognizing the correlation between healthy habits and a longer, healthier lifespan, Noom Vibe’s step and habit tracker encourages users to adopt healthy habits with monetary rewards that can be redeemed for gift cards to dozens of establishments or donated to charity.

• Incentivized On-Demand Workouts:
  
  With exercise believed to have the power to delay death and slow cognitive decline, Noom Vibe offers 1,000+ personalized workouts and earns virtual currency, Vibes, for every minute spent exercising. Healthy habit building categories include low impact, strength training, cardio, mobility and meditation.
  

• Doctor-Driven Health Advice and Live Coaching:
  
  Noom Vibe will feature live talks every day, including “Ask the Doctor” and live sessions with Noom Health Coaches. The talks will cover a variety of health topics, including GLP-1.
  

• Community Circles foster social connections:
  
  Noom Vibe matches you with like-minded people through voice-based interactions, with each circle focusing on a unique support topic, such as sleep, fitness, parenting, or mental health.
  

“In the age of GLP-1, healthy habits are more important than ever,” said Noom CEO Jeff Cook. “People don’t just want to eat half a bag of Doritos. They want less processed foods. They don’t just want to see their grandkids, they want to beat them at basketball and take them skiing. They want to live longer and better. We think longevity is the next wave. When people get a taste of living better, they want more. Noom Vibe is just the latest step toward our mission to empower everyone, everywhere to live better and longer.”

“With our flagship Noom app, we’ve helped and continue to help millions of people achieve a healthy weight,” Cook continued. “With Noom Vibe, we’re creating daily habits that appeal to everyone, regardless of their current weight, and keeping Noom at the top of people’s minds when they decide that their weight loss journey is the right next step for them. Noom Vibe is the first app to combine a step tracker, workout tracker, meditation tracker and habit tracker with incentives and community. We wanted to answer Surgeon General Murthy’s recent call to action:

report

“We found that a lack of community can lead to premature death and shorten lifespans. We know how important community is to instill healthy habits, and we wanted to place our amazing coaches in the communities where people are seeking health and wellness, in an innovative and engaging way.”

“At Noom Vibe, we believe the collective power of our community is unmatched in its ability to inspire each member to achieve their health goals,” said Dayo Akinrinade, founder and general manager of Noom Vibe. “These goals can range from improving sleep, nutrition and social connections. In a time of rising healthcare costs, Noom Vibe is inclusive: the app is free so everyone has access to financially incentivized health tracking tools and live coaching, backed by a supportive community.”

About Noom Vibe:


Noom Vibe is a free wellness app designed to help everyone, everywhere live longer and better. The app makes building healthy habits fun and rewarding as part of a supportive community. Key features include a step and habit tracker with incentives, live conversations with a coach, and community engagement. Noom Vibe is currently available on:

Apple App Store

and

Google Play

For more information about Noom Vibe,

Nomu Vibe

.

About Noom:


Noom is a digital healthcare company that empowers people to live better, longer. Noom connects people with content, coaching, community and clinicians to improve holistic health. Noom also works with major health plans and employers to

Noommed

The company serves millions of people with services including Center Of Excellence, Noom GLP-1 Companion, Noom Healthy Weight and Noom Diabetes Prevention. The company has received multiple grants from the National Institutes of Health and was the first mobile application to be recognized by the Centers for Disease Control and Prevention as a Certified Diabetes Prevention Program. Headquartered in New York City, Noom has been named a “Best Company to Work For” by Inc., “Best Places to Work for Remote Workers” by Quartz and “Best Places to Work in Tech” by Fortune. For more information, please visit Noom.com.

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