The rebranding comes after it was announced that New Zealand Olympian and SailGP sailor Pete Burling would be investing in the company.
Backed by global biotech investors including IndieBio, Katapult Ocean and SOSV, NXW has offices in Oakland and San Francisco and is building a coalition of nutritionists, chefs, innovators, sports ambassadors and partners to cultivate an “all-new” nutrition category.
The company sources its water from pristine bodies of water, including rivers, lakes, springs and oceans, and uses non-extractive marine science to protect natural ecosystems.
The company’s first product, Marine Whey, utilises proprietary microalgae that is said to protect the biodiversity of marine and habitat ecosystems during the production cycle.
Currently, this functional ingredient is available in two types: Marine Whey 50 and Marine Whey 80, with the numbers indicating the protein concentration contained.
“What’s remarkable about these foods is that, unlike other non-animal foods, they contain all the essential amino acids needed by the human body, including branched-chain amino acids, and their nutritional profile is very similar to that of dairy products.
“Furthermore, the production efficiency is very high. “The microalgae used can double in size in just two days, providing scalability, price stability and security of supply, and can be produced without the disruption of our earth and oceans that traditional nutrients can produce.” NXW CEO Toby Lane said: Nutrients – Asia.
NXW aims to bring Marine Whey to market within the next 12 months.
“We expect to deliver to priority customers in the US and Japan as early as the end of this year. Our focus now is to get the first supplies up and running, after which we hope to scale up with our first alliance or go-to-market manufacturing partners, possibly in Europe.”
“We are also in discussions to sell in Japan over the next few years. Furthermore, we hope to replicate this production model around the world, making ‘nutrition from water’ a part of the diets of not just a few elite athletes, but millions of everyday consumers around the world.”
The company has identified two key areas of growth opportunities in Japan, Europe and the United States: advanced nutrition and affordable nutrition.
Advanced nutrition includes sports nutrition, elderly care and nutrition for consumers who really care about protein quality and performance.
“We are seeing strong growth for these types of products in the U.S., Japanese and European markets and Marine Whey 80 is a perfect fit for this trend.”
Affordable nutrition, on the other hand, refers to everyday situations in which people want good nutrition at a “reasonable price.”
“What we’re really excited about is that Marine Whey is priced to become an everyday food for people all over the world, from athletes in North America to people living in developing countries in Africa, Southeast Asia and South America. Marine Whey 50 will likely be a driving force in the affordable nutrition category.”
Diversity of Applications
Marine whey claims to be allergen-free, highly digestible and has a neutral sensory profile that enhances various ingredients without affecting odor, flavor or aftertaste.
It’s easy to spread, whip and mix, expanding the possibilities for use.
“We want people to use this technology in everyday foods such as noodles, ice cream, protein bars and ready-to-mix beverages. We’re looking at a variety of applications.” We shared the lane.
So far, marine whey has been tested in several flavors of protein bars, including caramel peanut and a chocolate brownie version that contains about 21% protein.
It has also been applied to mozzarella cheese and full-fat milk powder, with further applications planned for the future.
“The plan is not to manufacture and launch consumer products directly, but to provide application support to nutrition and food companies. Because this is a very new field, we have a number of patents for applications in use.
“For customers who come to us and want to build a category with us, we work with them to integrate our technology and products into their existing supply chain, allowing them to take advantage of application rights and cost efficiencies.”
Active lifestyle nutrition and emerging technologies are key topics at Growth Asia Summit 2024. Join us at the summit in Singapore to learn about market opportunities and gain insights from leading industry experts. Learn more here.
