When many people think of wellness, they immediately think of spas in the Maldives, getaways in Switzerland, and ashrams in India. A new premier wellness destination is emerging on the west coast of Saudi Arabia, bordering AMAALA and the Red Sea.
Today, the term wellness has different meanings and purposes for different people. It could be a holistic retreat, an exercise and fitness-based vacation, a medical-style experience at a clinic, or simply a desire to live a happier life. The key to creating a premium wellness destination is offering a wide range of services that cater to even the most discerning traveler’s wants and needs.
Two new Saudi destinations, developed by Red Sea Global (RSG), a multi-project development company behind some of the world’s most ambitious tourist destinations, treat health as a key consideration. Masu.
RSG destinations are home to leading luxury hospitality and wellness companies such as Miraval, Six Senses and Clinique La Prairie, many of which are currently putting the final touches on their resorts at AMAALA. The Red Sea welcomes guests following the openings of the St. Regis Red Sea Resort and Six Senses Southern Dunes in recent months.
At the heart of this wellness venture is Lindsay Madden-Nadeau, RSG’s senior director of wellness strategy.she said elite traveler: “The interesting thing about the various gigaprojects happening in Saudi Arabia is that each one has its own selling proposition. AMAALA is anchored as a wellness destination in the Kingdom.
“We have this beautiful meditative body of water and rolling hills in the background. It’s the perfect place for people to truly immerse themselves in the elements of nature and reconnect with themselves.”
[See also: Six Senses Southern Dunes, The Red Sea: An Oasis of Serenity]
In addition to its tranquil location, AMAALA’s main features bring a combination of proven and popular menus, as well as state-of-the-art technology, the latest breakthroughs in the field of wellness.
“Our ambition is to reimagine health and wellness through the lens of the transformative luxury traveler. “We aim to weave together a modern landscape and focus on progressive wellness technology,” she added. .
It’s clear that the world of wellness has landed on Saudi Arabia’s west coast, but what steps is Red Sea Global taking to ensure it offers something different from its competitors?
blank slate
You can imagine the term “new beginning” being used in a wellness environment, and for AMAALA it’s very appropriate. Unlike other well-known wellness facilities, RSG started with a blank canvas.
“We started with a clean slate, conducted research, and leveraged business intelligence to drive consumer trends on how wellness is evolving every year,” said Madden-Nadeau. .
“This has enabled RSG to select the best location that fits AMAALA’s wellness aspirations and precisely select the partners we want to work with moving forward.”
As master planner, developer and builder, RSG was in a unique position to observe the services of our partner operators and ensure that each aspect of the destination complemented the overall vision.
Madden-Nadeau said: “We seriously consider ourselves to be the guardians of this destination. We choose brands based on their expertise, uphold our values of sustainability and strive to provide the best in luxury.” We were able to work with the brand to help them achieve their vision while making hospitality and travel a reality.”
[See also: Thuwal Private Retreat: Your Very Own Red Sea Island]
fitness
The wellness industry changes with the times, sees breakthroughs, and operates on trends as individuals seek the next big thing. “I first noticed a big change in 2008 when I saw the emergence of boutique fitness clubs and social wellness clubs,” Maddenardeau said.
One brand that has gained an impressive following with this format and will soon be opening at AMAALA is Equinox, a luxury fitness club. Equinox started out as a particularly successful luxury fitness club and has now evolved into a lifestyle hospitality brand.
“Equinox’s focus and area of expertise is high-performance lifestyle,” Madden-Nadeau said. “It means high-performance fitness, beauty, aesthetics, sports… it’s all-encompassing. It’s for customers who really want to go out and enjoy life.
“I stayed at a hotel in New York in January and was really impressed with their approach to recovery methods and treatments, as well as their very sophisticated approach to beauty, utilizing renowned doctors and cutting-edge technology. received.
“Breakfast is incredibly healthy and the minibar is filled with wellness products to boost performance, sleep and recovery.”
Part of Equinox’s success lies in understanding the needs and desires of its customers. It’s something small and simple, such as having yoga mats and blocks available at the location, as travelers are unlikely to bring their own. It is his younger audience, especially those under 40, who are attracted to Equinox’s services.
[See also: Discovering the unmatched thrill of Red Sea watersports]
longevity
A trend that has emerged recently, especially since COVID-19, is longevity, and clinics are approaching health from a more medical angle, extending the life cycle through cell repair, reducing inflammation, and improving the health of our guests. The purpose is to increase energy. This is going to be very well represented at AMAALA.
“Longevity is an evolving trend,” says Madden-Nadeau. “I don’t mean that trends come and go, but that they change, change, and grow as new advances occur each year.”
Clinique La Prairie, a Swiss clinic that has operated on these principles since 1931, has just embarked on a cautious phase of international expansion. Clinique La Prairie’s first new store recently opened in China, and the third will open in his AMAALA.
“RSG saw this increase in demand and responded by bringing together long-lasting wellness operators to respond,” Madden-Nadeau said. “This is an area that Clinique Prairie excels in, doing health check-ups, stress management, master detox programs, reverse his aging programs, etc. This is very comprehensive as a brand, and we believe that individuals who use this People are increasingly looking to travel.”
Another brand joining AMAALA is Jayasom, a newcomer to the industry focused on integrative wellness, which plans to take a slightly different approach. In the past, treatments were either natural and holistic or medical, but with Jayasom he has combined the two.
“We integrate medical diagnosis with an emphasis on health and wisdom. We honor Eastern techniques such as acupuncture and Chinese medicine, while also adding the benefits of Western advances. An exhilarating blend of East meets West. ,” Madden-Nadeau added.
[See also: How The Red Sea is Becoming the Next Adventure Travel Hot Spot]
family health
Traditionally, wellness hospitality has prioritized a personalized experience for guests, but this approach has not always been suitable for children and families. However, in recent years, the industry has developed services that can satisfy both adults and children.
“The concept of enriching children through travel is really gaining traction,” Maddenardeau said. “Families are increasingly recognizing the value of travel in contributing to their children’s education, and the days when parents could simply leave their children at camp all day are long gone.”
Jayasom has special consideration for family-friendly services.
The resort is basically divided into two sections, one for adults only and one for families, but rather than simply separating these groups, Jayasom also offers services for children. It takes a lot of effort.
“It’s all about nurturing relationships, so there are lots of opportunities for family counseling and enrichment activities,” Maddenadeau said.
“If you think of a standard resort gym, it’s usually an off-limits area for children. At Jayasom, we designed a gym in the family area that is safe for children and a family hydrotherapy area. It’s all about taking extra steps to ensure we can experience the resort together.”
As tourists begin arriving at Red Sea destinations, they quickly head to AMAALA to experience the world’s newest and finest wellness destination. These locations are poised for success due to the quality of their partners and the diversity of their exhibits. From the latest medical advances for longevity to yoga-centered retreats and family vacations, Saudi Arabia’s Red Sea coast is a must-visit destination for wellness-minded travelers looking for a memorable, all-inclusive, bespoke journey. I’m getting younger.
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[See also: The Red Sea: An Adventure Like No Other]
