Learn more about how Michigan WIC Project FRESH, now called WIC Produce Connection, is moving away from paper coupons and delivering benefits electronically through WIC EBT cards.
Michigan’s Women, Infants, and Children (WIC) Program is a supplemental nutrition program that serves pregnant, postpartum, and lactating/breastfeeding people, as well as infants and children up to 5 years of age. WIC services are income-based and provide nutrition education, nutritional supplements, breastfeeding support, health care referrals, and more. The USDA Farmers Market Nutrition Program (FMNP), administered by Michigan WIC and formerly known as Project FRESH, promotes locally grown fruits and vegetables from Michigan farmers, farmers markets, and certified roadside stands. doing.
In 2024, WIC participants in Michigan can expect changes in Project FRESH, now known as “WIC Produce Connection.” This change is intended to make fresh, locally grown fruits and vegetables more accessible to participants enrolled in the WIC program. The same eligible uncooked fruits and vegetables grown in Michigan will continue to be approved foods.
Upcoming changes:
- The program name has been changed from “WIC Project FRESH” to “WIC Produce Connection.”
- Instead of paper coupons, participants can load benefits directly onto their WIC Electronic Benefits Transfer (EBT) card.
- Certified producers, or farmers, will be the primary provider of fresh produce, rather than farmers’ markets, to allow for more direct interaction between participants and producers.
- Participants can now take advantage of Cash Value Benefits (CVB) alongside WIC Produce Connection benefits at certified growers. This gives you more options when purchasing nutritious foods.
- These changes will include new signage at certified grower stands. Training will be set up for market managers, certified growers, local government agency staff, state officials, and participants. We also update publications, brochures, nutrition lessons, and quick reference guides.
- The expiration date for the WIC Produce Connection benefit has been extended from October 31st to November 30th, giving participants more time to take advantage of their benefits.
Further details and updates on the Michigan WIC Produce Connection are expected as the rollout approaches summer 2024.
WIC supports 1 in 2 babies born in Michigan. Michigan State University (MSU) Extension supports Michigan WIC and provides nutrition education programs to families with infants and children, including pregnant or breastfeeding parents.
For support or classes on how to plan and prepare healthy meals with fresh produce, contact your local Michigan State University Extension office.
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