The following article was originally published in March 2023. We are now sharing it for your viewing, but please be aware that the information below may be out of date.
Bobbi Brown’s Vitamin Enriched Face Base started as a secret reserved for the pros but has evolved into the luxury makeup and skincare brand’s best-selling cream. If you’ve ever wondered why professional makeup always looks so flawless, this cream is a key part of the answer.
In the Israeli makeup industry, there are few products that are so universally recognized that they are a must-have in any professional makeup artist’s kit, regardless of personal preference. These are consensus products that go beyond mere preference because they simply serve a purpose.
One such product is Bobbi Brown’s Vitamin Enriched Face Base. It’s no longer a secret, but it remains the ultimate weapon in any makeup artist’s arsenal. In fact, it’s the brand’s best-selling cream. How popular is it? According to a representative sample of the company’s sales data from September 2021 to September 2022, a new jar is sold every 15 seconds online or in the brand’s stores around the world.
If there’s one motto we should all adopt, it’s definitely “Go to a professional makeup artist, watch what they do, and get smart.” In other words, if you want to know what products to use to look better, it’s best to learn from the professionals who specialize in making people look their best. And that’s exactly what we did. And here are the results.
The Vitamin Enriched Face Base has been praised by makeup artists all over the world and is said to be truly effective for all skin types and ages. Its magic lies in its triple simultaneous action, acting as a moisturizer, primer and vitamin bomb.
Moisturizing: This cream contains a complex of powerful moisturizing ingredients including hyaluronic acid, squalane and shea butter. It has a rich, buttery texture, yet is light and absorbs quickly into the skin, barely noticeable on the skin.
PREPARE YOUR SKIN FOR MAKEUP: As we all know, moisturizing your skin is the most important step in preparing your skin for makeup. But this cream has an added value: in addition to hydrating, it also acts as a primer, “smoothing” the skin, blurring imperfections, preparing the skin for optimal makeup application and helping to maintain skin durability all day long.
Nourishment and Skin Care: According to experts, this is like a “health shake” for facial skin, containing a unique multivitamin blend of Vitamins C, E and B to enrich and nourish the skin instantly and over time.
Opinions about the cream’s effectiveness extend beyond makeup artists: in a consumer survey of over 100 women who purchased the cream, 98% said their skin felt revitalized after use, 96% said their skin felt hydrated all day, and 95% said the cream provided the perfect makeup base. The perfect scent, infused with grapefruit and geranium oils, is also widely praised, making you feel like you’re spending the whole day at the spa.
Finally, to help you draw the best expert conclusions, here are some tips on using the cream, taken directly from Idan Bar-Shalit, Chief Makeup Artist at Bobbi Brown Israel.
For a natural, light coverage, mix a small amount of cream into your foundation.
We recommend applying the cream to your décolleté, hands and shoulders for a healthy, hydrated glow.
If you have dry skin and need extra hydration, apply Vitamin Enriched Face Base over your regular moisturizer.If you have combination to oily skin, you do not need to add an additional moisturizer to this cream.
For the same effect and nourishment around the eyes, use the cream’s “little brother”, the Vitamin-Enriched Eye Base, which nourishes the delicate skin around the eyes, revitalizes a tired look and also acts as an excellent base for applying corrector and concealer.
A collaboration with Bobbi Brown.
