As happiness levels in the West decline, more consumers are turning to the East.
Latest: WTHN, a modern wellness clinic specializing in acupuncture and traditional Chinese medicine (TCM), has raised $5 million in Series A led by L Catterton.
The omnichannel brand, which combines hands-on and herbal therapies for holistic health and pain management, plans to expand beyond its two New York studios.
Notably, L. Catterton recently acquired wellness supplement maker Thorne Healthtech and is backing personalized longevity company Tully Health.
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A growing number of consumers are turning to Eastern medicine to manage their health after being abandoned by the American healthcare system.
From clinics to medicine cabinets, many emerging brands are making the facility more welcoming.
- Apothecary, an East-meets-West online pharmacy, projects sales of $25 million in 2023 and plans to move into retail.
- Alo Yoga’s latest wellness supplement stack includes Ayurvedic ingredients like amla and ashwagandha.
- MUD\WTR, a coffee alternative made from TCM-aligned functional mushrooms such as lion’s mane and chaga, just opened a meditation studio adjacent to a cafe in Los Angeles.
remove: From saunas to psychedelics to TCM, ancient rituals and treatments are being incorporated into modern wellness. To some, it’s pseudoscience, and the growing customer base of companies like WTHN proves that Americans will do anything to make themselves feel better.
