STRONG Pilates, the fast-growing fitness franchise born in Melbourne and now with 55 studios around the world, has officially announced its launch in the US market, with plans to open five to eight locations in the coming months. We are planning to open.
The brand, founded in 2019 https://www.businessnewsaustralia.com/19 by former F45 franchise players Michael Ramsey and Mark Armstrong, is already sold in North America, with Presence in CanadaBut as a symbol of its ambitions on the continent, it is now establishing a second world headquarters in Hermosa Beach, Los Angeles.
Melbourne will continue to serve as the company’s headquarters in a dual relationship with the California branch, and plans are underway to build studios in Texas, New York, and Florida in the short term.
The news coincides with the group’s rapid expansion announced earlier this year. Plans to open 50 studios in Japan It will be delivered over the next five years as part of the studio’s https://www.businessnewsaustralia.com/150 strong pipeline with other new launch regions including South Korea, the Philippines, Bahrain and Dubai.
Powerful Pilates has already left its mark on the world Singapore,Indonesia, EnglandIreland and New Zealand.
“Our launch in the United States is a monumental step for STRONG Pilates,” says Ramsey. Australian Young Entrepreneur Award – Fitness with the winner Top https://www.businessnewsaustralia.com/100 Young Entrepreneurs Listhe also plans to relocate to the US with his co-founder in 2024.
“This is our most ambitious expansion to date, and we look forward to bringing our innovative fitness concept to the U.S. market and meeting demand for a unique format that sets new movement and fitness standards across the country. Masu.”
Armstrong said STRONG Pilates (known for its 45-minute sessions that combine Pilates, cardio, strength training and resistance training using the innovative Rowformer and Bikeformer machines) has been successful in all regions to date. , and says a record number of members have signed up before its launch.
“Our proven model represents dynamic service across all communities,” Armstrong said.
“We are currently accepting expressions of interest in the U.S. for studio locations and growth partners to join our thriving fitness community.”
While the business continues to expand globally, there is still room for growth in Australia, with the company opening in WA last year and now having eight studios in Canberra and Mildura. The company currently has more locations in Queensland than its home state of Victoria, and is in the process of opening another studio in Chermside, north of Brisbane.
If Ramsey hadn’t broken his ankle and done Pilates as part of his rehabilitation, Pilates Strong might never have been born. The entrepreneur fell in love with the workout, but felt it lacked the sweat factor and atmosphere that circuit training provides.
We then conducted a survey within the reformer space and found that nearly all consumers said they felt the need to go for a run or take a HIIT (high-intensity interval training) class after a workout. I found out that there is.
“By establishing franchise locations in various regions, STRONG Pilates contributes to the local fitness environment and provides individuals with unique, low-impact exercise options,” Ramsey said. business news australia As part of the Young Entrepreneur Awards initiative.
“The presence of these studios not only promotes physical fitness, but also fosters a sense of community by bringing together people with a common interest in health and wellness.
“Our model also provides entrepreneurial opportunities for fitness enthusiasts and professionals, allowing them to establish and run their own businesses.”
