London International Awards (LIA) announces jury chairs who will set the criteria for awarding the best work in the Health & Wellness, Pharma & Medical, Health & Wellness – Craft, and Pharma & Medical – Craft 2024 competitions Did.
Today, creativity in health and wellness and pharmaceuticals and medicine is very different from the work produced in the 1980s and 1990s. These days, consumers are obsessed with health and wellness, from diet to exercise to a healthy, sustainable lifestyle.
Even though pharmaceutical advertising remains highly regulated, the industry has made great strides in using creativity to color outside the strict boundaries. Talented creators have changed the market narrative through engaging storytelling. That’s what Pablo Picasso said. “Learn the rules like a pro, and then you can break them like an artist.” Picasso himself is a great example. He broke the rules and “started Cubism” with “Young Women of Avignon.” It took him nine months to complete. Breaking the rules is obviously more difficult than following them.
Terry Savage, LIA Chair, said: LIA is proud to have a great president who understands not only the job, but also the cultural nuances that come with the job. ”
Head judge of this year’s Health & Wellness. Pharmaceutical & Medical; Health & Wellness – Kraft and Pharmaceutical & Medical – Kraft are well-known “rule breakers,” each getting to where they are today by challenging convention. And succeed.
Head Health & Wellness Jury – Susan Pearlbacks Chief Creative Officer at EVERSANA INTOUCH in New York
Pharmaceutical and Medical Review Committee Chair – Tom Richards 21GRAMS (London) Chief Creative Officer
Health & Wellness Craft and Chairman of the Pharmaceutical and Medical Crafts Examination Committee – Jonathan Isaacs TBWA\Health Collective Global Chief Creative Officer
The trial in Las Vegas begins on the 29th.th Scheduled to be completed on September 7thth October 2024. All screenings will be conducted on-site at Encore @ Wynn Hotel. All judges must view all entries in their respective categories. These panels will determine gold, silver, and bronze statue winners and finalists. Each Panel will also determine, in its discretion, whether a Grand LIA will be awarded.
With no off-site pre-judging, all judges are fully involved from start to finish, so everyone knows the final results before they are published.
LIA is just one of five global shows included in the WARC Creativity 100 ranking.
For more information about the judges, categories and requirements, please visit our website at www.liaawards.com.
