Kim Kardashian, the famous entrepreneur and founder of Skims, opened up about her experience with salmon sperm facials in pursuit of a more youthful appearance in the latest episode of Keeping Up With the Kardashians, which premiered on Hulu on July 11.
The 43-year-old celebrity detailed the unusual treatment during a conversation with her mom, Kris Jenner, explaining, “I got a salmon sperm facial, I got salmon sperm injected into my face.” Jenner’s astonished reaction mirrored viewers’ interest as Kardashian dove into her quest to look younger through unconventional means.
Read also: Watch: Jamie Lever’s copy of Kareena Kapoor, Sridevi and others’ reactions to ‘Tauba Tauba’ goes viral
Though Kardashian declined to share details about the treatment’s immediate results, her choice reflects growing interest in non-traditional skin-care techniques. First popularized in South Korea, salmon sperm facials have been garnering attention among celebrities and skin-care enthusiasts alike for their purported benefits of boosting collagen production, increasing cell turnover and addressing pigmentation issues.
The trend isn’t exclusive to the Kardashians, however: Jennifer Aniston, 55, has also tried the treatment and shared her thoughts on it in a 2023 interview with The Wall Street Journal.
